| We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands A Sela, SC Wheeler, G Sarial-Abi Journal of Consumer Research 39 (3), 644-661, 2012 | 181 | 2012 |
| Consumers and brands across the globe: Research synthesis and new directions Z Gürhan-Canli, G Sarial-Abi, C Hayran Journal of International Marketing 26 (1), 96-117, 2018 | 178 | 2018 |
| Effect of regulatory focus on selective information processing Y Yoon, G Sarial-Abi, Z Gürhan-Canli Journal of Consumer Research 39 (1), 93-110, 2012 | 139 | 2012 |
| When algorithms fail: Consumers’ responses to brand harm crises caused by algorithm errors R Srinivasan, G Sarial-Abi Journal of Marketing 85 (5), 74-91, 2021 | 95 | 2021 |
| Stitching time: Vintage consumption connects the past, present, and future G Sarial-Abi, KD Vohs, R Hamilton, A Ulqinaku Journal of Consumer Psychology 27 (2), 182-194, 2017 | 78 | 2017 |
| Customer-based brand equity in a technologically fast-paced, connected, and constrained environment Z Gürhan-Canli, C Hayran, G Sarial-Abi AMS review 6, 23-32, 2016 | 76 | 2016 |
| Local impact of global crises, institutional trust, and consumer well-being: Evidence from the COVID-19 pandemic V Davvetas, A Ulqinaku, GS Abi Journal of international marketing 30 (2), 73-101, 2022 | 29 | 2022 |
| Tourism implications of online response to terrorism A Ulqinaku, G Sarial-Abi Annals of Tourism Research 86, 102914, 2021 | 17 | 2021 |
| The effect of self-concept clarity on discretionary spending tendency G Sarial-Abi, Z Gürhan-Canli, T Kumkale, Y Yoon International Journal of Research in Marketing 33 (3), 612-623, 2016 | 14 | 2016 |
| How does self-concept clarity influence happiness in social settings? The role of strangers versus friends E Merdin-Uygur, G Sarial-Abi, Z Gurhan-Canli, O Hesapci Self and Identity 18 (4), 443-467, 2019 | 13 | 2019 |
| Responses to replica (vs. genuine) touristic experiences G Sarial-Abi, E Merdin-Uygur, Z Gürhan-Canli Annals of Tourism Research 83, 102927, 2020 | 12 | 2020 |
| Financial constraints influence how consumers evaluate approach-framed versus avoidance-framed messages G Sarial-Abi, A Ulqinaku Journal of Advertising 49 (3), 270-291, 2020 | 12 | 2020 |
| Culture and branding Z Gürhan-Canli, C Hayran, G Sarial-Abi Cross Cultural Issues in Consumer Science and Consumer Psychology: Current …, 2017 | 11 | 2017 |
| The breaking bad effect: Priming with an antihero increases sensation seeking A Ulqinaku, G Sarial‐Abi, EL Kinsella, ER Igou British Journal of Social Psychology 60 (1), 294-315, 2021 | 6 | 2021 |
| Money primes and goal pursuit G Sarial-Abi, KD Vohs Unpublished manuscript, Bocconi University, Milan, Italy, 2015 | 6 | 2015 |
| Living with restrictions: The duration of restrictions influences construal levels G Sarial‐Abi, A Ulqinaku, S Mokarram‐Dorri Psychology & Marketing 38 (12), 2271-2285, 2021 | 5 | 2021 |
| Holding on for a hero: effects of heroes in mitigating mortality threats on unhealthy consumption A Ulqinaku, G Sarial Abi, E Louise Kinsella NA-Advances in Consumer Research 48, 749-752, 2020 | 2 | 2020 |
| Multiple shades of culture: Insights from experimental consumer research Z Gürhan-Canli, G Sarial-Abi, C Hayran The Routledge companion to consumer behavior, 473-488, 2017 | 2 | 2017 |
| Whether one looks for means to overcome regulatory restrictions or show source negativity depends on the type of regulatory restrictions G Sarial-Abi, Z Gürhan-Canli Journal of the Association for Consumer Research 1 (3), 411-421, 2016 | 2 | 2016 |
| Duration of Restrictions Influences Information Processing: The Role of Perception of Control SM Dorri, A Ulqinaku, GS Abi | | 2019 |
