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CHANTEL MULLER
CHANTEL MULLER
Senior lecturer and researcher Marketing Management, North-West University RSA
Verified email at g.nwu.ac.za - Homepage
Title
Cited by
Cited by
Year
Influence of Design Aesthetics and Brand Name On Generation Y Students’ Intention to Use Wearable Activity-Tracking Devices
C Muller, N de Klerk
International Journal of eBusiness and eGovernment Studies 12 (2), 107-121, 2020
462020
Wearable Activity-Tracking Device Feature Preference Amongst South African Generation Y Students
C Muller
International Journal Of Ebusiness And Egovernment Studies 12 (1), 1-16, 2020
252020
RELATIONSHIP BETWEEN SOCIAL IMAGE, BRAND NAME, SUBJECTIVE NORMS AND SOUTH AFRICAN GENERATION Y STUDENTS’ATTITUDE TOWARDS WEARABLE ACTIVITYTRACKING DEVICES
C Muller, N de Klerk, AL Bevan-Dye
International Journal of Business and Management Studies 10 (2), 83-98, 2018
92018
Generation Y students’ attitude towards and intention to use activity-tracking devices
C Muller
North-West University (South Africa). Vanderbijlpark Campus, 2019
62019
Perceptions of alcohol-consumption motives amongst Generation Y students
C Muller
North-West University (South Africa), Vaal Triangle Campus, 2017
52017
Generation Y students’ wearable activity-tracker usage intentions: model validation
C Muller
Proceedings of Social Sciences International Research Conference (SSIRC), 19-21, 2022
12022
South African consumers’ perceptions of wearable activity trackers: a post-pandemic perspective
C Muller
SAIMS, 92, 2023
2023
Reviewing the perceptions of and addressing the barriers to physical eSports participation in South Africa
C Muller
SAIMS, 129, 2023
2023
Influence of Brand Personality Traits and Identification on Perceived Bank Success: A Gendered View
M VAN DEVENTER, C MULLER
2023
Generation Y consumers' wearable activity-tracker adoption intention: applying the theory of planned behaviour
C Muller, AL Bevan-Dye
International Journal of Sport Management and Marketing 23 (3), 204-228, 2023
2023
South African millennial consumers’ adoption of wearable activity trackers: Extending the technology acceptance model
C Muller
African Journal for Physical Activity and Health Sciences (AJPHES) 28 (4 …, 2022
2022
PROFILING WRIST-BASED FITNESS TRACKER USAGE AMONG SOUTH AFRICAN GENERATION Y CONSUMERS
A Hattingh, C Muller
SSIRC 2023-191 REPORTING THE PERCEPTUAL DIFFERENCES OF WEARABLE ACTIVITY TRACKERS AMONG STUDENTS REGISTERED AT THREE TYPES OF UNIVERSITIES IN SOUTH AFRICA
C Muller
ID Paper Title and Author (s) Page, 1148, 0
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