| The predictors and consequences of consumers’ attitude towards mobile shopping application R Musa, J Saidon, MHM Harun, AA Adam, DF Dzahar, SS Haussain, ... Procedia economics and finance 37, 447-452, 2016 | 34 | 2016 |
| Who’s at risk for smartphone nomophobia and pathology; the young or matured urban millennials? R Musa, J Saidon, SA Rahman Advanced Science Letters 23 (8), 7486-7489, 2017 | 21 | 2017 |
| The conceptual framework of pathological smartphone Use (PSU) J Saidon, R Musa, MHM Harun, AA Adam Procedia Economics and Finance 37, 426-431, 2016 | 11 | 2016 |
| Consumer ethnocentrism and influence of role model on young female purchase intentions towards cosmetic product SNB Ahmad, N Juhdij, D Jasin, J Saidon The Business Review, Cambridge 13 (2), 170-199, 2009 | 9 | 2009 |
| Pathological smartphone use and its consequences J Saidon, R Musa, M Harris, M Harun Pertanika Journal of Social Sciences and Humanities 25, 391-398, 2017 | 5 | 2017 |
| Hypothesized model of determinants and consequences of social media content marketing experience quality (Smcmeq) in muslimah fashion advertisement R Musa, NS Ahmad, S Janiffa Malaysian Journal of Consumer and Family Economics 24 (1), 247-261, 2020 | 4 | 2020 |
| The effects of gamification pathology (GP) on consumer behavior J Saidon, R Musa, M Harris, M Harun, W Edura, W Rashid Int. J. Bus. Manag. Stud 5 (02), 471-477, 2016 | 4 | 2016 |
| Does Digital Experiential Values Affect Digital Engagement Among Yummies in m-Commerce? J Saidon, R Musa Advanced Science Letters 23 (8), 7482-7485, 2017 | 3 | 2017 |
| New insights to the national HEIs rating system: exploring the attributes of Student Experiential and Engagement Value Index (SEEVI) R Musa, J Saidon Procedia-Social and Behavioral Sciences 90, 660-669, 2013 | 3 | 2013 |
| Factorial structure and psychometric validation of digital experiential value construct: A cross-country analysis J Saidon, R Musa, SAM Shahid The Turkish Online Journal of Design, Art and Communication,(September 2018 …, 2018 | 2 | 2018 |
| Development in Electric Vehicle Intention and Adoption: Integrating the Extended Unified Theory of Acceptance and Use of Technology (UTAUT) and Religiosity F Mashahadi, R Mahmod, J Saidon Information Management and Business Review 15 (3 (I)), 173-182, 2023 | 1 | 2023 |
| Sustainable Entrepreneurship, Technology Usage, and Marketing Strategies in Malaysia’s Cuniculture Industry toward Food Security J Saidon, R Hashim, HN Ismail, Z Mohd, NMY Aminuddin, SH Idris, ... | 1 | 2023 |
| Exploring the Youth's Social Mobility towards Socio-economic Development: A Case Study of Bagan Datuk, Perak, Malaysia J Saidon, ZM Aminuddin, BM Apandi, R Hashim Journal of Academic Research in Economics and Management and Sciences 11 (4 …, 2022 | 1 | 2022 |
| Unlocking the Point of Interest in Muslimah Fashion Advertisement: Evidence from Gaze Plot and Time to First Fixation Eye Tracker Analysis R Musa, J Saidon, NM Rais Malaysian Journal of Consumer and Family Economics 25, 187-200, 2020 | 1 | 2020 |
| Are malaysian organizations ready to be digitalize? Lesson learned on digital resources implementation R Maskun, R Musa, J Saidon Malaysian Journal of Consumer and Family Economics 24, 89-103, 2020 | 1 | 2020 |
| Eye Cannot Lie! Validating Effectiveness of Muslimah Fashion Brand Content Marketing: Evidence from Eye Tracker Data R Musa, J Saidon, NS Ahmad Malaysian Journal of Consumer and Family Economics (MACJAFE) 22, 246-257, 2019 | 1 | 2019 |
| Exploring the attributes of Pathological Smartphone Use (PSU) J Saidon, R Musa, MHM Harun, AA Adam Regional Conference on Science, Technology and Social Sciences (RCSTSS 2014 …, 2016 | 1 | 2016 |
| Innovative Mosque Management Activities for Income Generation and Community Inclusion Z Ismail, R Hashim, ZM Aminudin, J Saidon, AZ Zainudin Environment-Behaviour Proceedings Journal 9 (SI19), 131-136, 2024 | | 2024 |
| Device Features and/or Personality Traits? Disentangling the Determinants of Smartphone Nomophobia and Pathology among Urban Millennials J Saidon, R Musa, H Hashim, NAA Atory, FM Sohid, NM Yusof, SAS Omar Information Management and Business Review 15 (4 (SI) I), 447-455, 2023 | | 2023 |
| Unraveling the Internationalization Barriers among Oil and Gas SMEs: A Path to Global Expansion J Saidon, AAM Yusof, NAA Atory, F Mashahadi, MZ Abdullah, H Hashim, ... Information Management and Business Review 15 (3 (I)), 129-138, 2023 | | 2023 |
Professor Dr Rosidah MusaUniversiti Teknologi MARA, Shah Alam, MalaysiaVerified email at salam.uitm.edu.my
Professor Dr Rosidah MusaUniversiti Teknologi MARA, Shah Alam, MalaysiaVerified email at salam.uitm.edu.my