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Heba Ismail
Heba Ismail
Lecturer of Marketing, Faculty of commerce
Verified email at com.dmu.edu.eg
Title
Cited by
Cited by
Year
An Examination of the Realtionship Between Country of Origin and Customer-Based Brand Equity: Testing the Effect of Some Moderators
H Ismail, N El-Aref, O Yacout
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015
2015
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