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Co-authors
- Shaoming ZouRobert J. Trulaske, Sr. Professor and Professor of Marketing and International Business, University of Missouri - ColumbiaVerified email at missouri.edu
- Christian HinschAssociate Professor of Marketing, Grand Valley State UniversityVerified email at gvsu.edu
- Murali MantralaUniversity of MissouriVerified email at missouri.edu
- Shrihari SridharSenior Associate Dean of Mays Business School, Texas A&M University | Editor-in-Chief, Journal ofVerified email at mays.tamu.edu