| Perceived risk factors affecting consumers’ online shopping behaviour K Wai, DO Dastane, Z Johari, NB Ismail The Journal of Asian Finance, Economics and Business 6 (4), 246-260, 2019 | 231 | 2019 |
| Mediating effect of information satisfaction on college choice N Ismail Oxford Business & Economics Conference Program. UK, 2009 | 45 | 2009 |
| Relationship between celebrity endorsement and brand attitude: With reference to financial services sector brands in Sri Lanka DMR Dissanayake, N Ismail Faculty of Commerce and Management Studies, University of Kelaniya, 2015 | 40 | 2015 |
| Social Media Marketing and Customer Engagement: A Review on Concepts and Emperical Contributions DMR Dissanayake, A Siriwardana, N Ismail Kelaniya Journal of Management 8 (1), 71 - 85, 2019 | 39 | 2019 |
| Determining mediating effect of information satisfaction on international students’ college choice: empirical evidence in Malaysia’s university N Ismail, H Faridah, MS Nooraini, MD Norzaidi International Journal of Scientific Research in Education 3 (1), 51-63, 2010 | 24 | 2010 |
| Choice criteria for private tertiary programs at a private higher education institution N Ismail, YM Leow, CH Chen, CTM Lim, FL Ng Asian Journal of University Education 3 (2), 101-121, 2007 | 17 | 2007 |
| International students' satisfaction in their choice of a private higher education institution N Ismail | 15 | 2008 |
| Primary Drivers of Sustainable Performance: The Case of Corporate Waqf NI Aliza Ramli, Fadzlina Fahmi, Faizah Darus Global Journal Al-Thaqafah, Special Issue, 207 - 217, 2018 | 11* | 2018 |
| Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market S Rezaei, M Emami, N Ismail Journal of Enterprise Information Management 31 (3), 463-487, 2018 | 10 | 2018 |
| Sourcing for information: A private higher education perspective N Ismail, YM Leow | 10 | 2008 |
| Student satisfaction formation: Linkage between information satisfaction and college choice satisfaction N Ismail, FH Hassan, NM Sheriff Leading Issues in Leading Issues in Business and Management Research 2, 81, 2015 | 8 | 2015 |
| Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia YR Yap, N Ismail International Journal of Internet Marketing and Advertising 17 (3-4), 437-458, 2022 | 7 | 2022 |
| Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand DMR Dissanayake, N Ismail, SP Sharif Proceeding of the International Conference on Advanced Marketing 1, 1-9, 2017 | 7 | 2017 |
| Tahap pengetahuan dan minat pelajar Universiti Malaysia perlis terhadap bidang keusahawanan: Satu tinjauan ke arah pembentukan teknousahawan Universiti Malaysia Perlis MR Hamzah, KAK Daud, N Ismail, N Ahmad, N Nordin International Proceedings of Entrepreneurship Development, 2009 | 7 | 2009 |
| Competency gap and coping strategies of academic leaders at higher education institutions in Malaysia LY Mee, N Ismail, F Mohamad, AB Ibrahim, V Abaeian TAYLOR’S Business Review A Contemporary Business Journal 7 (1), 41-62, 2018 | 4 | 2018 |
| International Students Satisfaction Formation-Linkage Between Information Satisfaction and Choice Satisfaction: Study on Private Higher Education Institutions in Malaysia N Ismail, FH Hassan, NM Sheriff AFBE Journal 6 (1), 1-25, 2013 | 4 | 2013 |
| Techno-economic analysis of an HRES with fuel cells, solar panels, and wind turbines using an improved Al-Biruni algorithm B He, N Ismail, KKK Leng, G Chen Heliyon 9 (12), 2023 | 3 | 2023 |
| Social Media Marketing: An Empirical Review on Contents and Applications A Siriwardana, N Ismail Sri Lanka Journal of Marketing 6 (1), 2020 | 3 | 2020 |
| Social Media‘s Official Destination Promo Videos and Country Image Influencing Visiting Intention to Risky Destinations D Firoz, SP Sharif, N Ismail Journal of Content Community & Communication 14, 2-16, 2020 | 3 | 2020 |
| The predicting role of attitude and subjective norms on youth intention to pursue music education in Malaysia DN Ismail, J Lim A Contemporary Business Journal 7 (1), 21-39, 2018 | 3 | 2018 |
