| Past and present practices of the Malay food heritage and culture in Malaysia MNA Raji, S Ab Karim, FAC Ishak, MM Arshad Journal of Ethnic Foods 4 (4), 221-231, 2017 | 132 | 2017 |
| Key adaptations of SME restaurants in Malaysia amidst the COVID-19 Pandemic HBJ Lai, MRZ Abidin, MZ Hasni, MS Ab Karim, FAC Ishak International Journal of Research in Business and Social Science (2147-4478 …, 2020 | 49 | 2020 |
| Modern Malaysian Cuisine: Identity, culture, or modern-day fad? MRZ Abidin, FAC Ishak, IA Ismail, NH Juhari International Journal of Gastronomy and Food Science 21, 100220, 2020 | 34 | 2020 |
| Can restaurant revenue management work with menu analysis? HBJ Lai, S Karim, SE Krauss, FAC Ishak Journal of Revenue and Pricing Management 18, 204-212, 2019 | 22 | 2019 |
| Community development through food tourism: exploring the utilization of local food as community development at rural destination in Malaysia MNA Raji, SA Karim, MM Arshad, FAC Ishak International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 19 | 2018 |
| Challenges to obtain halal certification among restaurants in northeast Thailand W Wannasupchue, SF Mohamad, FAC Ishak, UF Ungku Zainal Abidin Journal of Islamic Marketing 14 (2), 607-621, 2023 | 16 | 2023 |
| The diversity of traditional Malay kuih in Malaysia and its potentials MYB Kamaruzaman, S Ab Karim, FABC Ishak, MMB Arshad Journal of Ethnic Foods 7, 1-11, 2020 | 16 | 2020 |
| Current trends and opportunities for halal restaurants in Thailand: A conceptual framework W Wannasupchue, M Othman, U Abidin, FAC Ishak, SF Mohamad International Journal of Academic Research in Business and Social Sciences 9 …, 2019 | 15 | 2019 |
| The Malay’s traditional sweet, dodol: a review of the Malaysia’s heritage delicacy alongside with the rendition of neighbouring countries N Ismail, MS Ab. Karim, FA Che Ishak, MM Arsyad, S Karnjamapratum, ... Journal of Ethnic Foods 8, 1-13, 2021 | 12 | 2021 |
| Understanding the young generations’ preference towards Malay traditional food in Malaysia SAG Rahman, S Ab Karim, FAC Ishak, MM Arshad Journal of Tourism 3 (9), 42-57, 2018 | 12 | 2018 |
| The utilization of social media as a marketing tool in food truck business Farah Adibah Che Ishak, Muhamad Ariff Nordin, Hazrina Ghazali, Ungku Fatimah ... International Journal of Accounting, Finance and Business 3 (13), 117-124, 2018 | 11* | 2018 |
| Where to eat: Exploring silver consumer restaurant dining choice in Malaysia AZA Bakar, L Ganesan, M Othman, SA Haron, FAC Ishak Pertanika Journal of Social Sciences and Humanities 28 (4), 3297-3317, 2020 | 8 | 2020 |
| Explicating chefs’ creativity in utilising Malaysian local herbs toward the development of modern Malaysian cuisine: A proposition of a conceptual framework for creative … MRZ Abidin, FAC Ishak, IA Ismail, NH Juhari Thinking Skills and Creativity 46, 101133, 2022 | 6 | 2022 |
| A review of approaches to manage menu profitability HBJ Lai, S Karim, SE Krauss, FAC Ishak International Journal of Revenue Management 11 (3), 151-171, 2020 | 6 | 2020 |
| Material management in themed restaurants: inspiring the experience economy. CI Farah Adibah, P Crang, AK Muhammad Shahrim Journal of Tourism, Hospitality and Culinary Arts 9 (2), 493-503, 2017 | 6 | 2017 |
| The Implementation of Self-Ordering Kiosks (SOKs): Investigating the Challenges in Fast Food Restaurants AZA Ishak, F. A. C., Lah, N. A. C., Samengon, H., Mohamad, S. F., Bakar International Journal of Academic Research in Business and Social Sciences …, 2021 | 5 | 2021 |
| Exploring the Issues and Challenges in Managing Themed Restaurant in Klang Valley, Malaysia FAC Ishak, N Mazlan, NA Lokman, MSA Karim, SF Mohamad International Journal of Academic Research in Business and Social Sciences …, 2021 | 5 | 2021 |
| The Multifaceted of Themed Restaurant: Exploring the Unique and Vulnerable Elements in Staging Authentic Dining Experience FAC Ishak, NA Zainun, MS Karim, Z Ungku, SF Mohamad International Journal of Academic Research in Business and Social Sciences …, 2020 | 5 | 2020 |
| The Antecedents of Household Acceptance on Food Waste Innovation Products in Terengganu N Ramli, HAMA Majid, WNW Nawawi, FAC Ishak, S Maarof Proceedings 82 (1), 75, 2022 | 4 | 2022 |
| Exposing the nuances of traditional Malay Kuih in Mersing district, Johor, Malaysia MY Kamaruzaman, MS Ab. Karim, FA Che Ishak, MM Arshad Journal of Ethnic Foods 9 (1), 23, 2022 | 4 | 2022 |
