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Natasha T. Brison
Natasha T. Brison
Associate Professor of Sport Management, Texas A&M University
Verified email at tamu.edu - Homepage
Title
Cited by
Cited by
Year
How I perform is not enough: exploring branding barriers faced by elite female athletes.
J Lobpries, G Bennett, N Brison
Sport Marketing Quarterly 27 (1), 2018
652018
To tweet or not to tweet: The effects of social media endorsements on unfamiliar sport brands and athlete endorsers
NT Brison, KK Byon, TA Baker III
Innovation 18 (3), 309-326, 2016
572016
From board of Regents to O'Bannon: How antitrust and media rights have influenced college football
TA Baker III, NT Brison
Marq. Sports L. Rev. 26, 331, 2015
402015
Why do women watch esports? A social role perspective on spectating motives and points of attachment
B Yu, NT Brison, G Bennett
Computers in Human Behavior 127, 107055, 2022
312022
Social media engagement as a metric for ranking US Olympic athletes as brand endorsers
NT Brison, AN Geurin
Journal of Interactive Advertising 21 (2), 121-138, 2021
272021
Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions
AC Pickett, NT Brison
International Journal of Advertising 38 (8), 1098-1115, 2019
262019
Tweets and crumpets: Examining UK and US regulation of athlete endorsements and social media marketing
NT Brison, TA Baker III, KK Byon
J. Legal Aspects Sport 23, 55, 2013
242013
A tale of two brands: Examining elite female athletes’ branding and self-presentation strategies over time
HA Harris, NT Brison
International Journal of Sport Communication 16 (1), 12-20, 2022
222022
Big data, big problems: Analysis of professional sports leagues' CBAs and their handling of athlete biometric data
SM Brown, NT Brison
J. Legal Aspects Sport 30, 63, 2020
202020
More than an Athlete: Constitutional and contractual analysis of activism in professional sports
S Brown, N Brison
Arizona State Sports & Entertainment Law Journal 7 (2), 249-289, 2018
182018
Facebook likes and sport brand image: An empirical examination of the National Advertising Division’s Coastal Contacts’ decision
NT Brison, TA Baker III, KK Byon
Journal of Legal Aspects of Sport 25 (2), 104-122, 2015
172015
Mary Ann to her Ginger: Comparing the extended brand identity of two elite female athletes
J Lobpries, G Bennett, N Brison
International Journal of Sports Marketing and Sponsorship 18 (4), 347-362, 2017
162017
Do fans care about the activist athlete? A closer look at athlete activism effect on brand image
SM Brown, NT Brison, G Bennett, KM Brown
International Journal of Sport Communication 15 (4), 336-344, 2022
142022
Personal branding on Instagram: an examination of Iranian professional athletes
Z Sharifzadeh, NT Brison, G Bennett
Sport, Business and Management: an international journal 11 (5), 556-574, 2021
142021
Personal branding project in a sport marketing class
KF Oshiro, N Brison, G Bennett
Journal of Hospitality, Leisure, Sport & Tourism Education 28, 100308, 2021
122021
Like It or Not-Coastal Contacts Case Sets Guidelines for'Like-Gating'on Facebook
TA Baker III, NT Brison, KK Byon
Sport Marketing Quarterly 22 (2), 113, 2013
92013
Hidden consequences: Examining the impact of NIL on athlete well-being
H Harris, NT Brison, MA Dixon
Journal of Applied Sport Management 13 (2), 7, 2021
72021
Losing Weight with Charles and Dan: Examining Potential Liability for Endorser Claims in Weight Loss
NT Brison, AC Pickett, KM Brown
Sport Marketing Quarterly 29 (2), 134-147, 2020
72020
False advertising claims: Analysis of potential athlete endorser liability
NT Brison, TA Baker III, KK Byon
Arizona Sports & Entertainment Law Journal 2, 163, 2012
72012
A tale of two trademarks: A US analysis of the protection strategies of adidas and converse
KM Brown, NT Brison
ESLJ 16, 1, 2018
62018
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