‪Babak Sarabi‬ - ‪Google Scholar‬

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Citations	64	34
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Co-authors

A KaramiiVerified email at bangor.ac.uk
Alireza FazlzadehAssociate Profesor of Accounting, University of TabrizVerified email at tabrizu.ac.ir

Babak Sarabi

Babak Sarabi

PhD. Candidate in Marketing at Tromsø University Business School

Verified email at uit.no - Homepage

CSR Brand activism Advertisement Consumer Behavior


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The influence of HR practices on business strategy and firm performance: the case of banking industry in Iran. A Karami, S Sahebalzamani, B Sarabi IUP Journal of Management Research 14 (1), 2015	47	2015
Key factors affecting customer satisfaction with Iranian retailer stores: evidence from hypermarkets and supermarkets A Fazlzadeh, S Sahebalzamani, B Sarabi IUP Journal of Marketing Management 11 (4), 7-33, 2012	17	2012
Consumer’s attitude to moral framed advertisements when brands taking stand on socio-environmental issues B Sarabi, A Wien, T Gaustad EMAC 2022 Annual Conference 51 (107153), 2022		2022
The influence of consumer satisfaction on the relationship between brand equity and brand loyalty in hospitality industry A Fazlzadeh, S Sahebalzamani, B Sarabi TECHNICS TECHNOLOGIES EDUCATION MANAGEMENT-TTEM 7 (3), 1232-1241, 2012		2012

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