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Smaraki Mohanty
Smaraki Mohanty
Assistant Professor of Marketing, Elon University
Verified email at elon.edu
Title
Cited by
Cited by
Year
To err is human: Tolerate humans instead of machines in service failure
N Chen, S Mohanty, J Jiao, X Fan
Journal of Retailing and Consumer Services 59, 102363, 2021
572021
The role of social virtual world in increasing psychological resilience during the on-going COVID-19 pandemic
I Paul, S Mohanty, R Sengupta
Computers in human behavior 127, 107036, 2022
422022
Role of the Appearance of the Virtual Influencers on Social Presence and Brand Attitude
S Mohanty
State University of New York at Binghamton, 2021
42021
More the merrier: Effects of plural brand names on perceived entitativity and brand attitude
T Gupta, S Chen, S Mohanty
Journal of Consumer Psychology, 2024
2024
Affinity to mnemonic features of social media: Antecedent and consequences
S Mookherjee, S Mohanty, S Mukherjee
Journal of Consumer Behaviour, 2023
2023
WHEN COVID-19 MADE YOU SWITCH BRANDS, WILL YOU STICK TO IT?
S Mohanty, S Malampallayil
2021 AMA Winter Academic Conference, 415, 2021
2021
Mistake made by machine: Bias in service-failure where to error is only human
N Chen, S Mohanty, J Jiao, F Xiucheng
American Marketing Association, Summer, Virtual, 2020
2020
Social-Media Features and Brand Loyalty: Resolving Complexity in Light of Loneliness
S Mohanty, S Mookherjee
2019 AMA Summer Academic Conference, 2019
2019
Blockchain (Cryptocurrency) Technology and Vertical Integration (Make or Buy) Strategies: A Theoretical Analysis
S Mohanty, D Mishra
American Marketing Association, Winter, Austin (2019)., 2019
2019
Digital Marketing Faux Pas: Using Banner Advertisement to Activate In-app Coupon
S Mohanty, SA Shibly
2019 AMA Summer Academic Conference, 2019
2019
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