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Matthew A.Hawkins
Matthew A.Hawkins
Burgundy School of Business
Verified email at bsb-education.com
Title
Cited by
Cited by
Year
Knowledge boundary spanning process: Synthesizing four spanning mechanisms
MA Hawkins, MH Rezazade M
Management Decision 50 (10), 1800-1815, 2012
1072012
The relationship between multinationality and performance: Knowledge-intensive vs. capital-intensive service micro-multinational enterprises
J Shin, X Mendoza, MA Hawkins, C Choi
International Business Review 26 (5), 867-880, 2017
652017
The omnipresent personal narrative: story formulation and the interplay among narratives
MA Hawkins, FZ Saleem
Journal of Organizational Change Management, 2012
562012
How luxury brands build customer-based brand equity through phygital experience
H Hyun, J Park, MA Hawkins, D Kim
Journal of Strategic Marketing, 1-25, 2022
362022
The Effect of Activity Identity Fusion on Negative Consumer Behavior
MA Hawkins
Psychology & Marketing 36 (4), 395-409, 2019
302019
Employee-generated content: the role of perceived brand citizenship behavior and expertise on consumer behaviors
FZ Saleem, MA Hawkins
Journal of Product & Brand Management 30 (6), 819-833, 2021
272021
The moderating effect of need for belonging and communal-brand connection on counterfeit purchasing
MA Hawkins
Journal of Retailing and Consumer Services 57, 102250, 2020
112020
Researching and marketing to consumption collectives
MA Hawkins
International Journal of Market Research 60 (5), 517-530, 2018
112018
Market identification to generation: a practice theory market orientation
MA Hawkins
Journal of Strategic Marketing 23 (2), 112-121, 2015
112015
Identity relevant possessions
MA Hawkins, AS Rome
Journal of Strategic Marketing 29 (3), 206-226, 2021
82021
Brand network communities: Leveraging brand relationships within the supply-chain
MA Hawkins
Journal of Brand Management 24, 516-521, 2017
72017
A study of regulatory policies and relevant issues concerning electronic cigarette use in Taiwan
TH Jiang, LM Cheng, MA Hawkins
The International Journal of Health Planning and Management 33 (1), e119-e130, 2018
52018
Who do you think you are? An experimental study on shared identity and team performance
MA Hawkins, M Biga Diambedou, S Jacob Leal
An Experimental Study on Shared Identity and Team Performance (February 18 …, 2020
32020
Influencer advertising: facilitating poor-fitting influencer posts
MA Hawkins, FZ Saleem
Management Decision 62 (1), 200-218, 2024
22024
From Groups to Communities: A Resource Mobilization Theory Perspective on the Emergence of Communities
S Angelopoulos, KS Canhilal, MA Hawkins
Information Systems Frontiers, 2023
22023
Migration and Minorities in Europe
J Franch, V Gruber, MA Hawkins
Diversity in European Marketing, 15-55, 2012
22012
Brand extensions and culture: The impacts of uncertainty avoidance and power distance on extension attitudes
MA Hawkins, JJ Singh
7th Global Brand Conference 2011, 2011
22011
The consumer–activity relationship and separation distress
MA Hawkins, A Thyroff
European Journal of Marketing 57 (4), 930-956, 2023
12023
An investigation into consumers’ relationship with their consumption activities
MA Hawkins
Universitat Ramon Llull, 2015
12015
And... Action! Implementing Self-Directed Interview Research Designs
A Rome, MA Hawkins
8th Workshop on Interpretive Consumer Research, 2015
12015
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