Knowledge boundary spanning process: Synthesizing four spanning mechanisms MA Hawkins, MH Rezazade M Management Decision 50 (10), 1800-1815, 2012 | 107 | 2012 |
The relationship between multinationality and performance: Knowledge-intensive vs. capital-intensive service micro-multinational enterprises J Shin, X Mendoza, MA Hawkins, C Choi International Business Review 26 (5), 867-880, 2017 | 65 | 2017 |
The omnipresent personal narrative: story formulation and the interplay among narratives MA Hawkins, FZ Saleem Journal of Organizational Change Management, 2012 | 56 | 2012 |
How luxury brands build customer-based brand equity through phygital experience H Hyun, J Park, MA Hawkins, D Kim Journal of Strategic Marketing, 1-25, 2022 | 36 | 2022 |
The Effect of Activity Identity Fusion on Negative Consumer Behavior MA Hawkins Psychology & Marketing 36 (4), 395-409, 2019 | 30 | 2019 |
Employee-generated content: the role of perceived brand citizenship behavior and expertise on consumer behaviors FZ Saleem, MA Hawkins Journal of Product & Brand Management 30 (6), 819-833, 2021 | 27 | 2021 |
The moderating effect of need for belonging and communal-brand connection on counterfeit purchasing MA Hawkins Journal of Retailing and Consumer Services 57, 102250, 2020 | 11 | 2020 |
Researching and marketing to consumption collectives MA Hawkins International Journal of Market Research 60 (5), 517-530, 2018 | 11 | 2018 |
Market identification to generation: a practice theory market orientation MA Hawkins Journal of Strategic Marketing 23 (2), 112-121, 2015 | 11 | 2015 |
Identity relevant possessions MA Hawkins, AS Rome Journal of Strategic Marketing 29 (3), 206-226, 2021 | 8 | 2021 |
Brand network communities: Leveraging brand relationships within the supply-chain MA Hawkins Journal of Brand Management 24, 516-521, 2017 | 7 | 2017 |
A study of regulatory policies and relevant issues concerning electronic cigarette use in Taiwan TH Jiang, LM Cheng, MA Hawkins The International Journal of Health Planning and Management 33 (1), e119-e130, 2018 | 5 | 2018 |
Who do you think you are? An experimental study on shared identity and team performance MA Hawkins, M Biga Diambedou, S Jacob Leal An Experimental Study on Shared Identity and Team Performance (February 18 …, 2020 | 3 | 2020 |
Influencer advertising: facilitating poor-fitting influencer posts MA Hawkins, FZ Saleem Management Decision 62 (1), 200-218, 2024 | 2 | 2024 |
From Groups to Communities: A Resource Mobilization Theory Perspective on the Emergence of Communities S Angelopoulos, KS Canhilal, MA Hawkins Information Systems Frontiers, 2023 | 2 | 2023 |
Migration and Minorities in Europe J Franch, V Gruber, MA Hawkins Diversity in European Marketing, 15-55, 2012 | 2 | 2012 |
Brand extensions and culture: The impacts of uncertainty avoidance and power distance on extension attitudes MA Hawkins, JJ Singh 7th Global Brand Conference 2011, 2011 | 2 | 2011 |
The consumer–activity relationship and separation distress MA Hawkins, A Thyroff European Journal of Marketing 57 (4), 930-956, 2023 | 1 | 2023 |
An investigation into consumers’ relationship with their consumption activities MA Hawkins Universitat Ramon Llull, 2015 | 1 | 2015 |
And... Action! Implementing Self-Directed Interview Research Designs A Rome, MA Hawkins 8th Workshop on Interpretive Consumer Research, 2015 | 1 | 2015 |