| How visual brand identity shapes consumer response BJ Phillips, EF McQuarrie, WG Griffin Psychology & Marketing 31 (3), 225-236, 2014 | 153 | 2014 |
| The face of the brand: How art directors understand visual brand identity BJ Phillips, EF McQuarrie, WG Griffin Journal of advertising 43 (4), 318-332, 2014 | 109 | 2014 |
| The effectiveness of fear appeals in ‘green’advertising: An analysis of creative, consumer, and source variables S Shin, EJ Ki, WG Griffin Journal of Marketing Communications 23 (5), 473-492, 2017 | 68 | 2017 |
| The impact of IMC on advertising and public relations education WG Griffin, Y Pasadeos Journalism & Mass Communication Educator 53 (2), 4-18, 1998 | 60 | 1998 |
| From performance to mastery: Developmental models of the creative process WG Griffin Journal of Advertising 37 (4), 95-108, 2008 | 55 | 2008 |
| The creative process illustrated: How advertising's big ideas are born WG Griffin, D Morrison Simon and Schuster, 2010 | 42 | 2010 |
| A content analysis of experimental technologies in award-winning creative strategies F Qiao, WG Griffin Journal of Interactive Advertising 16 (2), 145-156, 2016 | 10 | 2016 |
| Note from guest editors: Perspectives of Digital Creativity G Griffin, DK Morrison, KB Sheehan Journal of Interactive Advertising 9 (2), 1-3, 2009 | 10 | 2009 |
| Brand imitation strategy, package design and consumer response: what does it take to make a difference? F Qiao, WG Griffin Journal of Product & Brand Management 31 (2), 177-188, 2022 | 9 | 2022 |
| Seizing the opportunity: Enhancing creativity in direct and digital marketing WG Griffin, PM Johnson, SK Jones Journal of Advertising Education 13 (1), 6-15, 2009 | 6 | 2009 |
| Creativity as a strategic resource T Vogel, J Villegas, I Barry, R Hurni, T Ortega, G Griffin American Academy of Advertising. Conference. Proceedings (Online), 132, 2011 | 4 | 2011 |
| Crowdsourcing and Co-Creation WG Griffin Ethical Issues in Communication Professions: New Agendas in Communication, 182, 2013 | 2* | 2013 |
| New Media, same (fascinating) process WG Griffin Journal of Interactive Advertising 9 (2), 62-63, 2009 | 2 | 2009 |
| Beyond implicit theory: An investigation of the creative process of advertising students enrolled in creative programs WG Griffin Jr The University of Texas at Austin, 2002 | 2 | 2002 |
| A call for a more informed approach: Motivating creative students to do their best work W Glenn Griffin Journal of Advertising Education 5 (2), 43-53, 2001 | 2 | 2001 |
| Special Topics Session: The Role of Technology in Advertising Education and Practice H Gangadharbatla, WG Griffin, L Bright, T Arnett, H Valsan, E Schwieger American Academy of Advertising. Conference. Proceedings (Online), 72, 2015 | 1 | 2015 |
| Special topics session: New methods in creativity research: Interpretative phenomenological analysis (IPA) and enduring visual products G Griffin, D Morrison American Academy of Advertising. Conference. Proceedings (Online), 81, 2010 | 1 | 2010 |
| SPECIAL TOPICS SESSION: CREATIVE [THINKING] SKILLS OF TOMORROW T Vogel, J Villegas, A Callahan, WG Griffin, C Jansma, K Sheehan American Academy of Advertising. Conference. Proceedings (Online), 35, 2015 | | 2015 |
| SPECIAL TOPICS SESSION: BECAUSE I'M WORTH IT: ADVERTISING AND THE UNPAID STUDENT INTERNSHIP WG Griffin, R Lewis, E Moulson, H Vincent American Academy of Advertising. Conference. Proceedings (Online), 141, 2014 | | 2014 |
| HELPING STUDENTS RECOGNIZE THEIR OWN CREATIVE PROCESS WG Griffin American Academy of Advertising. Conference. Proceedings (Online), 61, 2013 | | 2013 |
Barbara J. PhillipsUniversity of SaskatchewanVerified email at edwards.usask.ca
