| The consumer as ‘‘voter,’’‘‘judge,’’and ‘‘jury’’: Historical origins and political consequences of a marketing myth S Schwarzkopf Journal of Macromarketing 31 (1), 8-18, 2011 | 123 | 2011 |
| The political theology of consumer sovereignty: towards an ontology of consumer society S Schwarzkopf Theory, Culture & Society 28 (3), 106-129, 2011 | 104 | 2011 |
| Ernest Dichter and motivation research R Gries Palgrave Macmillan, 2010 | 83 | 2010 |
| Theorising narrative in business history M Mordhorst, S Schwarzkopf Business History 59 (8), 1155-1175, 2017 | 80 | 2017 |
| Discovering the consumer: Market research, product innovation, and the creation of brand loyalty in Britain and the United States in the interwar years S Schwarzkopf Journal of Macromarketing 29 (1), 8-20, 2009 | 74 | 2009 |
| The subsiding sizzle of advertising history: Methodological and theoretical challenges in the post advertising age S Schwarzkopf Journal of Historical Research in Marketing 3 (4), 528-548, 2011 | 73 | 2011 |
| Why business historians need a constructive theory of the archive S Schwarzkopf | 66 | 2013 |
| The Routledge handbook of economic theology S Schwarzkopf Routledge, 2020 | 45 | 2020 |
| They do it with mirrors: advertising and British Cold War consumer politics S Schwarzkopf Contemporary British History 19 (2), 133-150, 2005 | 44 | 2005 |
| Sacred excess: Organizational ignorance in an age of toxic data S Schwarzkopf Organization Studies 41 (2), 197-217, 2020 | 41 | 2020 |
| What was advertising? The invention, rise, demise, and disappearance of advertising concepts in nineteenth-and twentieth-century Europe and America S Schwarzkopf Business History Conference. Business and Economic History On-line: Papers …, 2009 | 41 | 2009 |
| Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy of neuromarketing S Schwarzkopf BioSocieties 10, 465-482, 2015 | 39 | 2015 |
| Turning trademarks into brands: How advertising agencies practiced and conceptualized branding, 1890–1930 S Schwarzkopf Trademarks, brands, and competitiveness, 187-215, 2010 | 37 | 2010 |
| In search of the consumer: The history of market research from 1890 to 1960 S Schwarzkopf The Routledge companion to marketing history, 61-83, 2016 | 32 | 2016 |
| Marketing history from below: towards a paradigm shift in marketing historical research S Schwarzkopf Journal of Historical Research in Marketing 7 (3), 295-309, 2015 | 32 | 2015 |
| Respectable persuaders: the advertising industry and British society, 1900-1939 S Schwarzkopf Birkbeck (University of London), 2008 | 32 | 2008 |
| Turning trade marks into brands: how advertising agencies created brands in the global market place, 1900-1930 S Schwarzkopf Centre for Globalization Research Working Paper 18, 2008 | 30 | 2008 |
| Who said ‘Americanization S Schwarzkopf The case of twentieth century advertising and mass marketing from an …, 2007 | 29 | 2007 |
| ‘Culture’and the limits of innovation in marketing: Ernest Dichter, motivation studies and psychoanalytic consumer research in Great Britain, 1950s–1970s S Schwarzkopf Management & Organizational History 2 (3), 219-236, 2007 | 29 | 2007 |
| Creativity, capital and tacit knowledge: The Crawford agency and British advertising in the interwar years S Schwarzkopf Journal of Cultural Economy 1 (2), 181-197, 2008 | 23 | 2008 |
