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Gerard Costa Guix
Gerard Costa Guix
Associate Professor Marketing Management (ESADE)
Verified email at ESADE.EDU
Title
Cited by
Cited by
Year
Calidad de servicio en la industria hotelera: revisión de la literatura
R Santomà Vicens, G Costa
Revista de Análisis Turístico, 2007, nº 3, 1r semestre, 2007
1622007
Innovative practices in the Spanish hotel industry
M Vila, C Enz, G Costa
Cornell Hospitality Quarterly 53 (1), 75-85, 2012
1592012
The creation and use of scorecards in tourism planning: A Spanish example
M Vila, G Costa, X Rovira
Tourism management 31 (2), 232-239, 2010
1062010
Contrasting views on Antarctic tourism:‘last chance tourism’or ‘ambassadorship’in the last of the wild
M Vila, G Costa, C Angulo-Preckler, R Sarda, C Avila
Journal of Cleaner Production 111, 451-460, 2016
592016
Influential factors in water planning for sustainable tourism destinations
M Vila, A Afsordegan, N Agell, M Sánchez, G Costa
Corporate Social Responsibility for Sustainable Tourism, 215-230, 2020
392020
An ethnographic study of the motivations of foodstagrammer tourists
M Vila, G Costa, E Ellinger
Journal of Sustainable Tourism 29 (5), 813-828, 2020
242020
Posicionamiento de los servicios de salud en la mente del consumidor
G Costa
Revista portuguesa de marketing 21, 33-42, 2009
172009
Time-domain electromagnetic interference measurement system for intermittent disturbances
G Costa, M Pous, A Atienza, F Silva
2014 International Symposium on Electromagnetic Compatibility, 833-837, 2014
152014
Combining research techniques to improve quality service in hospitality
M Vila, X Rovira, G Costa, R Santoma
Quality & Quantity 46, 795-812, 2012
102012
Trade Marketing: planificación y organización
G Costa Guix
Dirección y Progreso, 39-42, 1997
101997
EL SOCIETAL MARKETING: MARKETING DE VALOR SOCIAL Y ECONÓMICO/SOCIETAL MARKETING: MARKETING OF ECONOMIC AND SOCIAL VALUE
G Costa
Boletín de Estudios Económicos 70 (215), 201, 2015
92015
Collaborative relationships between manufacturers and retailers: A supply chain collaboration framework
G Costa, A Mavrommatis, M Vila, S Valdes
Advances in National Brand and Private Label Marketing: Fourth International …, 2017
82017
Sustainable Marketing: An Exploratory Study of the Perceptions of Marketing Managers in International Spanish Hotels
G Costa, M Vila
Journal of Management for Global Sustainability 2 (1), 5, 2014
72014
Elementos de gestión que llevarán a una cadena hotelera a mejorar la calidad de su servicio
R Santomá, M Vila, G Costa
Recuperado de http://www. esade. edu/cedit/pdfs/papers/pdf16. pdf, 2008
62008
El futuro de la economía colaborativa: Xaas
G Costa
Harvard Deusto business review, 48-50, 2019
22019
Marketing social corporativo en el sector hostelero: una revisión sistemática
GC Guix, MV Fernández-Santacruz, S Valdés
Apuntes de Ciencia & Sociedad 3 (2), 2013
22013
Soul marketing: Porque el directivo, el cliente y el ciudadano son la misma persona
GC Guix, MC Bonas
Profit Editorial, 2013
22013
Elementos de gestión que llevarán a una cadena hotelera a
R Santomá, M Vila, G Costa
Barcelona: ESADE, 2005
22005
" Business intelligence" aplicado al" retail": ganar con información privilegiada
JL Cano, G Costa
Harvard Deusto Marketing y Ventas, 42-47, 2015
12015
" Shared value": cómo compartir el valor creado para generar una nueva ventaja competitiva
G Costa, MV Fernández-Santacruz
Harvard Deusto business review, 46-56, 2014
12014
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