| College-aged young consumers' perceptions of social media marketing: The story of Instagram H Chen Journal of Current Issues & Research in Advertising 39 (1), 22-36, 2018 | 216 | 2018 |
| An expert with whom I can identify: The role of narratives in influencer marketing Y Feng, H Chen, Q Kong International Journal of Advertising 40 (7), 972-993, 2021 | 149 | 2021 |
| Advertising and generational identity: A theoretical model H Chen American Academy of Advertising. Conference. Proceedings (Online), 132, 2010 | 139 | 2010 |
| Consumer responses to femvertising: A data-mining case of Dove’s “Campaign for Real Beauty” on YouTube Y Feng, H Chen, L He Journal of Advertising 48 (3), 292-301, 2019 | 111 | 2019 |
| The influence of dialogic engagement and prominence on visual product placement in virtual reality videos Y Wang, H Chen Journal of Business Research 100, 493-502, 2019 | 58 | 2019 |
| Product placement in social games: Consumer experiences in China H Chen, E Haley Journal of Advertising 43 (3), 286-295, 2014 | 51 | 2014 |
| How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities’ native advertising effectiveness SS Lee, H Chen, YH Lee Journal of Product & Brand Management 31 (1), 149-162, 2022 | 45 | 2022 |
| Consumers’ perception on artificial intelligence applications in marketing communication H Chen, S Chan-Olmsted, J Kim, IM Sanabria Qualitative Market Research: An International Journal 25 (1), 125-142, 2021 | 39 | 2021 |
| The lived meanings of Chinese social network sites (SNSS) among urban white-collar professionals: A story of happy network H Chen, E Haley Journal of Interactive Advertising 11 (1), 11-26, 2010 | 38 | 2010 |
| Connecting or Disconnecting: Luxury Brands’ Social Media Strategies and Affluent Chinese Female Consumers’ Interpretations H Chen, Y Wang Journal of Brand Management, 2017 | 36 | 2017 |
| Self-presentation and interactivity: luxury branding on social media Y Wang, H Chen Journal of Product & Brand Management 30 (5), 656-670, 2021 | 29 | 2021 |
| Is Snapchat a good place to advertise? How media characteristics influence college-aged young consumers' receptivity of Snapchat advertising H Chen, YJ Lee International Journal of Mobile Communications 16 (6), 697-714, 2018 | 26 | 2018 |
| E-cigarettes and social media: attitudes and perceptions of young adults to social media messages JM Alpert, H Chen, KA Adams Addiction research & theory 28 (5), 387-396, 2020 | 24 | 2020 |
| The myth of big data: Chinese advertising practitioners’ perspective H Chen, L Zhou International Journal of Advertising 37 (4), 633-649, 2018 | 24 | 2018 |
| College-aged young consumers’ interpretation of Twitter and marketing information on Twitter H Chen Young Consumers 16 (2), 208-221, 2015 | 24 | 2015 |
| Product placement in top-grossing Hollywood movies: 2001–2012 H Chen, Y Wang Journal of Promotion Management 22 (6), 835-852, 2016 | 23 | 2016 |
| How consumers react to woke advertising: methodological triangulation based on social media data and self-report data Y Feng, H Chen, HY Ahn Journal of Research in Interactive Marketing 15 (4), 529-548, 2021 | 22 | 2021 |
| Vaping and instagram: a content analysis of e-cigarette posts using the content appealing to youth (cay) index JM Alpert, H Chen, H Riddell, YJ Chung, YA Mu Substance Use & Misuse 56 (6), 879-887, 2021 | 22 | 2021 |
| College‐aged young consumers' interpretations of product placement in social games H Chen, A Deterding Young Consumers 14 (1), 41-51, 2013 | 22 | 2013 |
| Influencers as endorsers and followers as consumers: exploring the role of parasocial relationship, congruence, and followers’ identifications on consumer–brand engagement X Wei, H Chen, A Ramirez, Y Jeon, Y Sun Journal of Interactive Advertising 22 (3), 269-288, 2022 | 21 | 2022 |
Yang FengAdvertising Associate Professor in Artificial Intelligence, University of FloridaVerified email at ufl.edu
