| A study on consumer switching behaviour in cellular service provider: A study with reference to Chennai M Sathish, KS Kumar, KJ Naveen, V Jeevanantham Far East Journal of Psychology and Business 2 (2), 71-81, 2011 | 182 | 2011 |
| “CSR leads to economic growth or not”: An evidence-based study to link corporate social responsibility (CSR) activities of the Indian banking sector with economic growth of India E Sharma, M Sathish Asian Journal of Business Ethics 11 (1), 67-103, 2022 | 31 | 2022 |
| Optimal ways for companies to use Facebook Messenger Chatbot as a Marketing Communication Channel NL Balasudarsun, M Sathish, K Gowtham Asian Journal of Business Research 8 (2), 1-17, 2018 | 31 | 2018 |
| Price discovery in commodity market–An empirical study on the Indian gold market LS Sridhar, M Sathish Chief Patron Mrs. Aarathy Sampathy 3 (1), 19-29, 2011 | 23 | 2011 |
| Impacts of Online Advertising on Sales. M Sathish Journal of Marketing & Communication 7 (1), 2011 | 20 | 2011 |
| Consumer Behavior towards Online Shopping A Study with reference to Coimbatore City RN Balamurugan, M Sathish, RS Sathyanarayanan TMC Academic Journal 8 (1), 43-53, 2013 | 12 | 2013 |
| A study on consumer behaviour of automobile products with special reference to two-wheeler in Tirunelveli City Tamil Nadu, India M Sathish, A Pughazhendi TVs 19 (17.5), 161-163, 2011 | 11 | 2011 |
| EFFECTIVENESS OF SALES PROMOTION IN FMCG RETAIL STORES IN COIMBATORE CITY. M Sathish, KP Naachimuthu Global management review 5 (4), 2011 | 9 | 2011 |
| Customer relationship management in car service industry with reference to car dealers in Coimbatore M Sathish, R Balamurugan, SN Sharma, P Karthikeyan Journal Of Business Management & Social Sciences Research 2, 43-49, 2013 | 8 | 2013 |
| Customer Awareness With respect to ICICI Prudential Life Insurance Study with reference to Vellore R Nandagopal, J Sekkizhar, M Sathish Journal Of Contemporary Management Research 5 (1), 59, 2011 | 8 | 2011 |
| Impact of Negative Tweets on Diverse Assets during Stressful Events: An Investigation through Time-Varying Connectedness BGSM N. L. Balasudarsun * Journal of Risk and Financial Management 15, 260-272, 2022 | 7 | 2022 |
| Impact of leadership on organizational performance at pharmaceutical companies LPL Cavaliere, ME Lourens, AR Chowdhury, NL Balasudarsun, ... Turkish Journal of Physiotherapy and Rehabilitation; Vol. 32, Issue 3, 2021 | 6 | 2021 |
| Consumer Attitude towards Mobile Advertising and its impacts on consumer behavioural Intention: A case study in Coimbatore City R Nandagopal, H Ha, RN Balamurugan, M Sathish, RS Sathyanarayanan, ... India, 2012 | 6 | 2012 |
| The impact of leadership on organizational justice on employees turnover intention addressing the three dimensions of organizational justice LPL Cavaliere, ME Lourens, K Kankaew, M Almahirah, M Sathish, K Koti, ... Turkish Journal of Physiotherapy and Rehabilitation; Vol. 32, Issue 3, 2021 | 5 | 2021 |
| Impact of social context on online shopping behavior in selected Asian countries: India, Malaysia, Singapore, Uzbekistan, and Thailand NL Balasudarsun, M Sathish, M Jambulingam, E Yamalee Journal of Management Research 18 (3), 188-200, 2018 | 5 | 2018 |
| Predicting Consumers' Online Grocery Purchase Intention Within Middle-Class Families NL Balasudarsun, M Sathish, PS Venkateswaran, R Byloppilly, S Devesh, ... Webology 19 (1), 3620-3642, 2022 | 4 | 2022 |
| Gender differences in Buying Behavior and Brand preferences towards Backpack M Sathish, MS Menon, MY Mahendran Journal of Business and Management 4 (4), 12-27, 2015 | 4 | 2015 |
| Supply chain modelling in organic farming for sustainable profitability. R Chitra, NL Balasudarsun, M Sathish, R Jagajeevan Agricultural Economics/Zemědělská Ekonomika 69 (6), 2023 | 3 | 2023 |
| Impact of Individual Factors through Customer Choices on Online Consumer Buying Behavior RN Balamurugan, D Jublee, M Sathish Great Lakes Herald 11, 19-38, 2017 | 3 | 2017 |
| Influence Of Celebrity Endorsement In Rural Markets: A Study With Reference To Thirunelli Panchayat In Wayanad In Kerala HSG Ram, DS Ravindran, M Satish Management Insight 5 (2), 23-28, 2009 | 3 | 2009 |
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