| Communicating in the new interactive marketspace W Ozuem, KE Howell, G Lancaster European Journal of Marketing 42 (9/10), 1059-1083, 2008 | 217 | 2008 |
| Social media brand perceptions of millennials G Helal, W Ozuem, G Lancaster International Journal of Retail & Distribution Management 46 (10), 977-998, 2018 | 150 | 2018 |
| The role of social media in internet banking transition during COVID-19 pandemic: Using multiple methods and sources in qualitative research M Naeem, W Ozuem Journal of Retailing and Consumer Services 60, 102483, 2021 | 106 | 2021 |
| An exploration into the practice of online service failure and recovery strategies in the Balkans Y Azemi, W Ozuem, KE Howell, G Lancaster Journal of Business Research 94, 420-431, 2019 | 106 | 2019 |
| Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective W Ozuem, S Ranfagni, M Willis, S Rovai, K Howell Psychology & Marketing 38 (9), 1440-1459, 2021 | 103 | 2021 |
| An exploration of consumers' response to online service recovery initiatives W Ozuem, A Patel, KE Howell, G Lancaster International Journal of Market Research 59 (1), 97-115, 2017 | 95 | 2017 |
| The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective Y Azemi, W Ozuem, KE Howell Psychology & Marketing 37 (4), 564-577, 2020 | 85 | 2020 |
| The influence of customer loyalty on small island economies: an empirical and exploratory study W Ozuem, T Thomas, G Lancaster Journal of Strategic Marketing 24 (6), 447-469, 2016 | 76 | 2016 |
| Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective W Ozuem, M Willis, K Howell, G Lancaster, R Ng Psychology & Marketing 38 (5), 794-818, 2021 | 60 | 2021 |
| Customers' social interactions and panic buying behavior: Insights from social media practices M Naeem, W Ozuem Journal of Consumer Behaviour 20 (5), 1191-1203, 2021 | 58 | 2021 |
| Thematic analysis without paradox: sensemaking and context W Ozuem, M Willis, K Howell Qualitative Market Research: An International Journal 25 (1), 143-157, 2022 | 57 | 2022 |
| Leadership marketing: an exploratory study A O’Keeffe, W Ozuem, G Lancaster Journal of Strategic Marketing 24 (5), 418-443, 2016 | 54 | 2016 |
| Understanding misinformation and rumors that generated panic buying as a social practice during COVID-19 pandemic: evidence from Twitter, YouTube and focus group interviews M Naeem, W Ozuem Information Technology & People 35 (7), 2140-2166, 2022 | 53 | 2022 |
| Brand switching and consumer identification with brands in the smartphones industry D Appiah, W Ozuem, KE Howell, G Lancaster Journal of Consumer Behaviour 18 (6), 463-473, 2019 | 49 | 2019 |
| Effects of online brand communities on millennials' brand loyalty in the fashion industry W Ozuem, M Willis, K Howell, G Helal, S Ranfagni, G Lancaster Psychology & Marketing 38 (5), 774-793, 2021 | 43 | 2021 |
| Developing UGC social brand engagement model: Insights from diverse consumers M Naeem, W Ozuem Journal of Consumer Behaviour 20 (2), 426-439, 2021 | 42 | 2021 |
| Minding the competition: The drivers for multichannel service quality in fashion retailing E Patten, W Ozuem, K Howell, G Lancaster Journal of Retailing and Consumer Services 53, 101974, 2020 | 42 | 2020 |
| The influences of e-CRM on customer satisfaction and loyalty in the UK mobile industry S Alim, W Ozuem Journal of Applied Business and Finance Researches 3 (2), 47-54, 2014 | 40 | 2014 |
| Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels Y Azemi, W Ozuem, R Wiid, A Hobson Journal of Retailing and Consumer Services 66, 102944, 2022 | 38 | 2022 |
| Exploring the locus of internal marketing W Ozuem, N Limb, G Lancaster Journal of Strategic Marketing 26 (4), 356-372, 2018 | 36 | 2018 |
