| Co-creation of brand identities: consumer and industry influence and motivations E Kennedy, F Guzmán Journal of Consumer Marketing 33 (5), 313-323, 2016 | 143 | 2016 |
| Sociopolitical activist brands HJ Schmidt, N Ind, F Guzmán, E Kennedy Journal of Product & Brand Management 31 (1), 40-55, 2021 | 89 | 2021 |
| When perceived ability to influence plays a role: brand co-creation in Web 2.0 E Kennedy, F Guzmán Journal of Product & Brand Management 26 (4), 342-350, 2017 | 55 | 2017 |
| I create, you create, we all create-for whom? E Kennedy Journal of Product & Brand Management 26 (1), 68-79, 2017 | 54 | 2017 |
| No matter what you do, I still love you: an examination of consumer reaction to brand transgressions E Kennedy, F Guzmán Journal of Product & Brand Management 30 (4), 594-608, 2021 | 41 | 2021 |
| Consumer brand value co-creation typology F Guzmán, AK Paswan, E Kennedy Journal of Creating Value 5 (1), 40-52, 2019 | 31 | 2019 |
| Motivating gender toward co-creation: a study on hedonic activities, social importance, and personal values E Kennedy, F Guzmán, N Ind Journal of Brand Management, 1-14, 2021 | 12 | 2021 |
| Firm motivations for shareholder co-creation EL Kennedy Journal of Creating Value 5 (1), 53-67, 2019 | 4 | 2019 |
| A Brief Inventory of Marketing Scholarship: A Review of Articles from" Journal of Marketing"(2010-2014) K Naletelich, S Ketron, E Kennedy Journal of Managerial Issues, 244-261, 2017 | 3 | 2017 |
| Antecedents of co-creation: A structural equation modeling approach E Kennedy Journal of Behavioral Studies in Business 14, 2023 | | 2023 |
| The role of trust in collaborative consumption TP Tran, EL Kennedy, TDH Thai, DL Haytko Journal of Management and Marketing Research 26, 2023 | | 2023 |
| The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations E Kennedy University of North Texas, 2017 | | 2017 |
| Consumer Brand Value Co-Creation Typology (Work in Progress) AK PASWAN, F GUZMÁN, E KENNEDY | | 2016 |
Francisco GuzmanProfessor of Marketing, University of North TexasVerified email at unt.edu
