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Dr. PAP Samantha Kumara
Dr. PAP Samantha Kumara
Professor in Marketing, Faculty of Management and Finance, University of Ruhuna, Sri Lanka
Verified email at badm.ruh.ac.lk - Homepage
Title
Cited by
Cited by
Year
Perceptions of country of origin: An approach to identifying expectations of foreign products
PAP Samantha Kumara, K Canhua
Journal of Brand Management 17, 343-353, 2010
1262010
UNDERGRADUATES'INTENTION TOWARDS ENTREPRENEURSHIP:: EMPIRICAL EVIDENCE FROM SRI LANKA.
PAP Samantha Kumara
Journal of Enterprising Culture 20 (1), 2012
702012
A quest for service quality in higher education: Empirical evidence from Sri Lanka
RA Chanaka Ushantha, PAP Samantha Kumara
Services Marketing Quarterly 37 (2), 98-108, 2016
612016
Determinants of customer loyalty: A literature review
AC Karunaratna, PAP Samantha Kumara
Journal of Customer Behaviour 17 (1-2), 49-73, 2018
602018
Customers’ perception on service quality towards satisfaction: An application of SERVPERF in state sector bank in Sri Lanka
RAC Ushantha, AW Wijeratne, PAP Samantha
European Journal of Business and Management 6 (4), 72-81, 2014
412014
Impact of Market Orientation and Entrepreneurial Orientation on Performance: A Study of Small and Medium Scale Garment Manufacturers in Sri Lanka
W Wijesekara, P Kumara, T Gunawardana
Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2014
162014
Women managers and their personnel barriers for upward mobility in private and public sectors
LVK Jayatilake, PAP Samantha Kumara, P Withanage, RLS Fernando
University of Kelaniya, 2013
162013
Impact of Organizational Citizenship Behavior on Perceived Service Quality in Hotel Industry
RM Ratnayaka, PAP Samantha Kumara, MWSW Silva
Journal of the University of Ruhuna 7 (1), 25-42, 2020
122020
Relationships between Market and Entrepreneurial Orientation and Organizational Performance: Empirical Evidence from Small and Medium Scale Garment Manufacturers in Sri Lanka
WADS Wijesekara, PAPS Kumara, TSLW Gunawardana
Journal of Enterprising Culture 24 (01), 37-53, 2016
122016
Determinants of Customer Satisfaction in the Mobile Telecommunications Service Industry
AC Karunaratna, PAP Samantha Kumara
South Asian Journal of Business Insights 2 (2), 03-25, 2022
32022
The country image effects on the milk powder market of southern region in Sri Lanka
MJFF Ahsan, PAP Samantha Kumara, SK Herath
International Journal of Management and Enterprise Development 4 (1), 82-95, 2007
32007
Acceptance of product placement in social networking sites: the mediating role of materialism
T Wijesundara, PAP Samantha Kumara
Global Knowledge, Memory and Communication 72 (6/7), 612-627, 2023
22023
Influence of demographic variables on the perceptions of country of origin as a quality attribute of milk powder
S Kumara PAP, FMJ Ashan
University of Ruhuna, 2004
22004
Self-congruence and Consumer’s Emotional Brand Attachment Empirical Evidence from the Automobile Industry in Sri Lanka
MM Hakmanage, PAP Kumara
University of Ruhuna, 2021
12021
Measuring the Readiness for Change among Academics: The Case of Transforming Sri Lankan State Universities into ‘World-class’ Status
PAPS Kumara
Journal of the University of Ruhuna 7 (1), 1-5, 2019
12019
Effect of Perceived Risk on Behavioural Intention of Using Digital Financial Services: Exploring the Theoretical Gap
M Silva, HSC Perera, PAP Samantha Kumara
South Asian Journal of Business Insights 3 (2), 23-48, 2023
2023
Measuring consumer experience at the retail context: development of ConEx scale
PAP Samantha Kumara, AB Sirisena, TR Wijesundara
Asian Journal of Marketing Management 1 (1), 115-137, 2022
2022
Self-congruence and Consumer’s Emotional Brand Attachment
MM Hakmanage, PAP Samantha Kumara
10th Internatioanl Conference on Management and Economics ICME 2020, 2021
2021
Conceptualization of Customer Loyalty: Development and Dissolution
AC Karunaratna, PAP Samantha Kumara
Academy for Global Business Advancement, 25, 2018
2018
Development and Evaporation of Customer Loyalty: A New Conceptual Model
AC Karunaratna, PAP Samantha Kumara
International Conference on Advanced Marketing, 99, 2017
2017
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