| Value co-creation and customer citizenship behavior I Assiouras, G Skourtis, A Giannopoulos, D Buhalis, M Koniordos Annals of Tourism Research 78, 102742, 2019 | 287 | 2019 |
| “Desti–Nation Branding”: what for? From the notions of tourism and nation branding to an integrated framework AA Giannopoulos, LP Piha, GJ Avlonitis | 100* | |
| Destination branding and co-creation: a service ecosystem perspective A Giannopoulos, L Piha, G Skourtis Journal of Product & Brand Management 30 (1), 148-166, 2021 | 71 | 2021 |
| Segmenting East Asian Tourists to Greece by Travel Motivation I Assiouras, G Skourtis, M Koniordos, AA Giannopoulos Asia Pacific Journal of Tourism Research 20 (12), 1389-1410, 2015 | 71 | 2015 |
| Traveling Through the Web: A First Step Toward a Comparative Analysis of European National Tourism Websites AA Giannopoulos, EP Mavragani Journal of Hospitality Marketing & Management 20 (7), 718-739, 2011 | 57 | 2011 |
| Destination Brand Equity Research from 2001 to 2012 S Kladou, AA Giannopoulos, E Mavragani Tourism Analysis 20 (2), 189-200, 2015 | 53 | 2015 |
| Matching tourism type and destination image perceptions in a country context S Kladou, AA Giannopoulos, I Assiouras Journal of Place Management and Development 7 (2), 141-152, 2014 | 34 | 2014 |
| Balanced market orientation: qualitative findings on a fragile equilibrium GJ Avlonitis, AA Giannopoulos Managing Service Quality 22 (6), 565-579, 2012 | 29 | 2012 |
| Co-creating high-value hospitality services in the tourism ecosystem: Towards a paradigm shift? A Giannopoulos, G Skourtis, A Kalliga, DM Dontas-Chrysis, D Paschalidis Journal of Tourism, Heritage & Services Marketing (JTHSM) 6 (2), 3-11, 2020 | 24 | 2020 |
| Testing the relationship between value co-creation, perceived justice and guests’ enjoyment I Assiouras, G Skourtis, A Giannopoulos, D Buhalis, E Karaosmanoglu Current Issues in Tourism 26 (4), 587-602, 2023 | 22 | 2023 |
| Tourists’ Perceptions and Intended Behavior Thanks to Celebrity Endorsement: Antetokounmpo Invites You to Santorini with Aegean Airlines M Salamoura, A Giannopoulos, F Moumouri Strategic Innovative Marketing and Tourism: 8th ICSIMAT, Northern Aegean …, 2020 | 6 | 2020 |
| Measuring the effectiveness of destination brands: A critical approach A Giannopoulos, S Kladou, E Mavragani, AP Chytiri Proceedings of the 2nd advances in hospitality and tourism marketing and …, 2012 | 6 | 2012 |
| Destination branding: Qualitative insights from the hotel industry PL Piha, AA Giannopoulos, GJ Avlonitis Proceedings of the 39th EMAC Conference, 1-4, 2010 | 5 | 2010 |
| Destination Branding Effectiveness: the case of France and Greece AA Giannopoulos, LP Piha, E Pappa 4 th International Conference on Contemporary Marketing Issues ICCMI June 22 …, 2016 | 3 | 2016 |
| Is destination image instagrammable? Visit intentions and value co-creation through social media content A Giannopoulos, C Livas, I Simeli, C Achlada International Journal of Technology Marketing 16 (4), 349-369, 2022 | 2 | 2022 |
| Shedding light upon the shadows: Exploring the link between country destination image and dark tourism S Kladou, M Psimouli, G Skourtis, A Giannopoulos, N Eskitark Tourism Dynamics, 2021 | 2 | 2021 |
| Understanding value co-destruction in tourism service ecosystem A Andriopoulou, G Skourtis, A Giannopoulos, S Strapchuk, M Koniordos | 2 | 2019 |
| Exploring the destination branding effectiveness: Some preliminary evidence L Piha, Α Giannopoulos, G Avlonitis, P Papastathopoulou, Ε Pappa 2nd Advances in Hospitality and Tourism Marketing & Management Conference, 2012 | 2 | 2012 |
| IN SEARCH OF BALANCED MARKET ORIENTATION: INTERNAL MARKETING, EXTERNAL MARKETING AND THE ROLE OF CULTURE IN THE TOURISM SECTOR AA Giannopoulos, GJ Avlonitis Global Marketing Conference, 1957-1962, 2014 | 1 | 2014 |
| Virtual reality and mental imagery towards travel inspiration and visit intention I Assiouras, A Giannopoulos, E Mavragani, D Buhalis International Journal of Tourism Research 26 (2), e2646, 2024 | | 2024 |
George SkourtisToulouse School of ManagementVerified email at tsm-education.fr
