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Sandeep Arora
Sandeep Arora
Verified email at umanitoba.ca - Homepage
Title
Cited by
Cited by
Year
Me, myself, and I: influence of CEO narcissism on firms’ innovation strategy and the likelihood of product-harm crises
S Kashmiri, CD Nicol, S Arora
Journal of the Academy of Marketing Science 45, 633-656, 2017
1622017
The implications of offering free versions for the performance of paid mobile apps
S Arora, F Ter Hofstede, V Mahajan
Journal of Marketing 81 (6), 62-78, 2017
1442017
Shedding light on the dark side of firm lobbying: A customer perspective
GG Vadakkepatt, S Arora, KD Martin, N Paharia
Journal of Marketing 86 (3), 79-97, 2022
232022
To free, or not to free: the impact of free versions, average user raings, and App characteristics on the adoption speed of paid mobile Apps
S Arora
62014
Unintended customer consequences of corporate lobbying
G Vadakkepatt, K Martin, N Paharia, S Arora
ACR North American Advances, 2018
12018
Me, Myself, and I: Influence of CEO Narcissism on Firms’ Innovation Proclivity and Likelihood of Marketing Controversies—An Abstract
S Kashmiri, CD Nicol, S Arora
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
2017
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