| The content analysis guidebook KA Neuendorf Sage, 2016 | 11428 | 2016 |
| Understanding Internet adoption as telecommunications behavior DJ Atkin, LW Jeffres, KA Neuendorf Journal of Broadcasting & Electronic Media 42 (4), 475-490, 1998 | 335 | 1998 |
| Content analysis—A methodological primer for gender research KA Neuendorf Sex Roles 64 (3-4), 276-289, 2011 | 212 | 2011 |
| TV entertainment, news, and racial perceptions of college students. GB Armstrong, KA Neuendorf | 206 | 1989 |
| Innovativeness and variety of internet shopping BF Blake, KA Neuendorf, CM Valdiserri Internet Research 13 (3), 156-169, 2003 | 200 | 2003 |
| The role of alcohol advertising in excessive and hazardous drinking CK Atkin, K Neuendorf, S McDermott Journal of Drug Education 13 (4), 313-325, 1983 | 172 | 1983 |
| Tailoring new websites to appeal to those most likely to shop online BF Blake, KA Neuendorf, CM Valdiserri Technovation 25 (10), 1205-1214, 2005 | 149 | 2005 |
| Content analysis as a predictive methodology: Recall, readership, and evaluations of business-to-business print advertising JL Naccarato, KA Neuendorf Journal of Advertising Research 38, 19-29, 1998 | 131 | 1998 |
| Validity of the SDS-17 measure of social desirability in the American context BF Blake, J Valdiserri, KA Neuendorf, J Nemeth Personality and Individual Differences 40 (8), 1625-1636, 2006 | 106 | 2006 |
| Television viewing and self-concept of the elderly F Korzenny, K Neuendorf Journal of Communication 30 (1), 71-80, 1980 | 105 | 1980 |
| Predictors of audience interest in adopting digital television DJ Atkin, K Neuendorf, LW Jeffres, P Skalski The journal of media economics 16 (3), 159-173, 2003 | 96 | 2003 |
| A model linking community activity and communication with political attitudes and involvement in neighborhoods LW Jeffres, D Atkin, KA Neuendorf Political Communication 19 (4), 387-421, 2002 | 93 | 2002 |
| Sex on the soap operas: Afternoon delight BS Greenberg, R Abelman, K Neuendorf Journal of Communication 31 (3), 83-89, 1981 | 91 | 1981 |
| Learning about the family from television NL Buerkel-Rothfuss, BS Greenberg, CK Atkin, K Neuendorf Journal of Communication 32 (3), 191-201, 1982 | 88 | 1982 |
| Shaken and stirred: A content analysis of women’s portrayals in James Bond films KA Neuendorf, TD Gore, A Dalessandro, P Janstova, S Snyder-Suhy Sex Roles 62 (11-12), 747-761, 2010 | 86 | 2010 |
| Understanding adopters of audio information innovations KA Neuendorf, D Atkin, LW Jeffres Journal of Broadcasting & Electronic Media 42 (1), 80-93, 1998 | 85 | 1998 |
| Reconceptualizing channel repertoire in the urban cable environment KA Neuendorf, DJ Atkin, LW Jeffres Journal of Broadcasting & Electronic Media 45 (3), 464-482, 2001 | 84 | 2001 |
| Spirals of silence: Expressing opinions when the climate of opinion is unambiguous LW Jeffres, KA Neuendorf, D Atkin Political Communication 16 (2), 115-131, 1999 | 83 | 1999 |
| The soaps: What's on and who cares? BS Greenberg, K Neuendorf, NB Rothfuss, L Henderson Journal of Broadcasting & Electronic Media 26 (2), 519-535, 1982 | 79 | 1982 |
| Content analysis: A contrast and complement to discourse analysis KA Neuendorf Qualitative Methods 2 (1), 33-36, 2004 | 65 | 2004 |
