| Less is more: is a green demarketing strategy sustainable? CA Armstrong Soule, BJ Reich Journal of Marketing Management 31 (13-14), 1403-1427, 2015 | 136 | 2015 |
| Green demarketing in advertisements: Comparing “buy green” and “buy less” appeals in product and institutional advertising contexts BJ Reich, CAA Soule Journal of Advertising 45 (4), 441-458, 2016 | 107 | 2016 |
| Anchors and norms in anonymous pay-what-you-want pricing contexts CAA Soule, R Madrigal Journal of Behavioral and Experimental Economics 57, 167-175, 2015 | 80 | 2015 |
| Conspicuous anticonsumption: When green demarketing brands restore symbolic benefits to anticonsumers TS Sekhon, CA Armstrong Soule Psychology & Marketing 37 (2), 278-290, 2020 | 64 | 2020 |
| Preaching to the middle of the road: Strategic differences in persuasive appeals for meat anti-consumption CA Armstrong Soule, T Sekhon British Food Journal 121 (1), 157-171, 2019 | 40 | 2019 |
| Signaling nothing: Motivating the masses with status signals that encourage anti-consumption CA Armstrong Soule, TS Sekhon Journal of Macromarketing 42 (2), 308-325, 2022 | 15 | 2022 |
| Buying unicorns: The impact of consumer-to-consumer branded buy/sell/trade communities on traditional retail buying behavior CA Soule, S Hanson Journal of the Association for Consumer Research 3 (3), 260-276, 2018 | 14 | 2018 |
| Fans and brands: Delineating between fandoms, brand communities, and brand publics BM Todd, CAA Soule Global Branding: Breakthroughs in Research and Practice, 668-684, 2020 | 8 | 2020 |
| Overview, framework, and research propositions of secondhand exchange in the platform economy CAA Soule, S Hanson Handbook of Research on the Platform Economy and the Evolution of E-Commerce …, 2022 | 7 | 2022 |
| Brands, fans, and exchanges: differentiating between fandoms, transactional and social Brand communities, and brand publics BM Todd, CAA Soule Handbook of Research on the Impact of Fandom in Society and Consumerism, 62-80, 2020 | 4 | 2020 |
| Duped, scammed and suckered: the development of the sugrophobia scale R Madrigal, M Wardley, CA Soule NA—Advances in Consumer Research 42, 2014 | 3 | 2014 |
| How green demarketing brands can successfully support anti-consumption CA Soule, T Sekhon Anti-Consumption, 45-66, 2022 | 2 | 2022 |
| Counting Monopoly Money Twice: Resale Discounting in Consumer-to-Consumer Exchange CAA Soule, S Hanson Journal of the Association for Consumer Research 6 (4), 447-461, 2021 | 2 | 2021 |
| Conspicuous Anti-Consumption: The Role of Signaling in Green Demarketing Contexts CAA Soule, TS Sekhon Anti-consumption Beyond Boundaries, 135, 2018 | 2 | 2018 |
| Measuring the motivation to avoid duping: scale development and validation R Madrigal, M Wardley, CA Armstrong Soule Journal of Consumer Marketing 38 (7), 791-801, 2021 | 1 | 2021 |
| 14-I: Signaling nothing: conspicuous anti-consumption in demarketing contexts C Armstrong Soule, T Sekhon ACR North American Advances, 2017 | 1 | 2017 |
| The Influence of regular sports participation on consumer psychology SJ Andrews, C Armstrong-Soule The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017 | 1 | 2017 |
| Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent R Madrigal, CA Armstrong Soule, J King Journal of Advertising, 1-18, 2024 | | 2024 |
| Secondbrand Exchange: When Traditional Retail Brands Resell Used Products P Silverstein, C Armstrong Soule, S Hanson | | 2023 |
| Counting Monopoly Money Twice: Resale Discounting in Consumer-to-Consumer Exchange CA Armstrong Soule, S Hanson Journal of the Association for Consumer Research 6 (4), 447-461, 2021 | | 2021 |
Tejvir Singh SekhonWestern Washington UniversityVerified email at wwu.edu
