| The impact of knowledge management on the performance of employees: The case of small medium enterprises S Sundram, PS Venkateswaran, V Jain, Y Yu, LM Yapanto, I Raisal, ... Productivity Management 25 (1), 554-567, 2020 | 28 | 2020 |
| The Impact of Marketing Practices on NGO Performance: The Pestel Model Effect. W Wisetsri, K Mangalasserri, LPL Cavaliere, P Mittal, MK Chakravarthi, ... Turkish Online Journal of Qualitative Inquiry 12 (3), 2021 | 27 | 2021 |
| A Study on Consumers Perception towards Green FMCG Products: With Reference To Lucknow city in Uttar Pradesh A Mirza, A Gupta | 3 | 2020 |
| Consumer buying behaviour towards online shopping: an empirical study with reference to Lucknow city, India GT Kapoor, A Gupta, E Dhawan IJAR 8 (4), 29-36, 2022 | 2 | 2022 |
| Reinventing Supply Chain Management in the Light of Unprecedented Scenario of Covid-19: SLR Based Approach G Srivastava, V Singh, N Srivastava, A Gupta European Economic Letters (EEL) 13 (5), 962-974, 2023 | | 2023 |
| A Comparative Study of Gender Inequality in Financial Literacy among the Lucknow Millennial A Batra, R Milan, A Gupta, S Gaur, A Singh European Economic Letters (EEL) 13 (3), 235-254, 2023 | | 2023 |
| An analysis of the impact of artificial intelligence on business A Gupta, J Wadhwa | | 2023 |
| Revamping stock market investments in India: The digital technologies role R Milan, A Batra, A Gupta International Journal of Research in Finance and management 5 (2), 278-282, 2022 | | 2022 |
| COVID-19: A study of its impact on selected sectors of the Indian economy GT Kapoor, A Gupta, S Mishra | | 2021 |
| An analysis of interim union budget 2024: An overview on its key highlights and targeted sectors A Gupta, G Srivastava, A Jiya Wadhwa | | |
| Green Marketing: As a tool to achieve sustainability S Mishra, A Gupta, J Wadhwa | | |
| A STUDY ON FACTORS AFFECTING WOMAN ENTREPRENEURS IN UNORGANIZED RETAIL SECTOR: WITH SPECIAL REFERENCE TO LUCKNOW CITY IN UTTAR PRADESH. P Sharma | | |
| THE IMPACT OF COVID-19 ON ORGANIZED RETAILING IN INDIA A Gupta | | |
| An analysis of consumer purchasing behaviour among organised retail customers in few select cities of Uttar Pradesh R Milan, A Gupta, A Batra | | |
