| P2V-MAP: Mapping Market Structures for Large Retail Assortments S Gabel, D Guhl, D Klapper Journal of Marketing Research 56 (4), 557–580, 2019 | 68 | 2019 |
| Product Choice with Large Assortments: A Scalable Deep-Learning Model S Gabel, A Timoshenko Management Science 68 (3), 1808–1827, 2022 | 57 | 2022 |
| Comparing the Effectiveness of Rewards and Individually Targeted Coupons in Loyalty Programs S Gabel, D Guhl Journal of Retailing 98 (3), 395–411, 2022 | 18 | 2022 |
| Price Personalisation Technology in Retail Stores: Examining the Role of Users’ Trust R Schrage, P Kenning, D Guhl, S Gabel Proceedings of the 41st International Conference on Information Systems (ICIS), 2020 | 5 | 2020 |
| One-to-One Marketing in Grocery Retailing S Gabel Humboldt-Universität zu Berlin, 2019 | 3 | 2019 |
| In-Store Coupon Effectiveness: A Large-Scale Field Experiment S Gabel, D Simester, A Timoshenko Available at SSRN 4335525, 2024 | 1 | 2024 |
| How Retailers Became Ad Platforms S Gabel, D Simester, A Timoshenko Harvard Business Review (digital), 2024 | | 2024 |
| Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment S Gabel, D Molitor, M Spann Marketing Science, 2024 | | 2024 |
| Personalization and Targeting: How to Experiment, Learn & Optimize A Lemmens, J Roos, S Gabel, E Ascarza, H Bruno, B Gordon, A Israeli, ... Available at SSRN 4878819, 2024 | | 2024 |
Daniel GuhlAssistant Professor of Consumer Behavior, Humboldt University BerlinVerified email at hu-berlin.de
