| Pengantar Statistik M Rinaldi, SE Ihdina Gustina Larispa, 2022 | 64 | 2022 |
| PENGARUH PERSONAL SELLING DAN WORD OF MOUTH TERHADAP PENGAMBILAN KEPUTUSAN MAHASISWA MEMILIH KULIAH DI STIE EKA PRASETYA I Gustina Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen 5 (1), 60-67, 2019 | 4 | 2019 |
| Pengaruh Diferensiasi Produk Dan Saluran Distribusi Terhadap Loyalitas Pelanggan Pada Cv. Makmur Auto Sejahtera Medan S Rezeki, DEM Manik, I Gustina Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen 7 (1), 79-90, 2021 | 2 | 2021 |
| Analysis of Service Quality and Customer Satisfaction on Customer Loyalty I Gustina, D Lazuardi, Z Siregar Outline Journal of Management and Accounting 2 (1), 8-15, 2023 | 1 | 2023 |
| Company Purchase Decision Improvement Strategy I Gustina, D Lazuardi PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) 1, 133-139, 2022 | 1 | 2022 |
| The Influence Of Consumer Behavior and Prices On Consumer Decisions to Buy Products At PT. Daikin Airconditioning Indonesia S Rezeki, M Rinaldi, I Gustina, A Lodian Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen 8 (2), 284-295, 2022 | 1 | 2022 |
| Pengaruh Word of Mouth dan Positioning Terhadap Loyalitas Konsumen Pada PT. Ayo Deal Indonesia Medan I Gustina, T Teresa Prosiding Seminar Nasional Sosial, Humaniora, Dan Teknologi, 620-631, 2022 | 1 | 2022 |
| Pelatihan Bisnis Online Bagi Pelajar Pondok Pasantren Modern Saifullah an nahdiyah D Lazuardi, M Rinaldi, B Sutejo, I Gustina Jurnal Pengabdian Masyarakat Eka Prasetya 2 (2), 83-89, 2023 | | 2023 |
| The Influence of Facilities, Company Image and Customer Perceptions on Purchasing Decisions in Using PT Expedition Services. Eight Primary Oceans I Gustina, B Sutejo Outline Journal of Management and Accounting 2 (2), 56-65, 2023 | | 2023 |
| The Effect of Green Marketing and Green Product Implementation on Ecobag Purchasing Decisions at Goodiebag. del Medan T calista Susanto, I Gustina, M Rinaldi PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) 2, 242-251, 2023 | | 2023 |
| The Influence of E-Word Of Mouth And E-Commerce on Consumer Decisions in Choosing the Indrive Online Transportation Application (Case Study of Marindal I, Patumbak I District) M Gho, D Lazuardi, I Gustina PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) 2, 232-241, 2023 | | 2023 |
| Pendampingan Guru-Guru SMA Darussalam dalam mendesain dan menerapkan Pembelajaran berbasis Digital I Gustina, P Wahyuni, D Lazuardi, M Rinaldi, S Rezeki, TM Handayani Jurnal Pengabdian Masyarakat Eka Prasetya 2 (1), 15-20, 2023 | | 2023 |
| The Influence of Marketing Mix on Buying Decisions at Dunia Dolls Stores Medan D Lazuardi, I Gustina Outline Journal of Management and Accounting 2 (1), 1-7, 2023 | | 2023 |
| Strategi Pemasaran Terhadap Peningkatan Penjualan Produk UMKM B Sutejo, MA Akbar, I Gustina, MFP Perangin-angin Jurnal Pengabdian Masyarakat Eka Prasetya 1 (2), 18-23, 2022 | | 2022 |
| Relationship of Location, Price, and Promotion to Interest in Buying Gordyn at Soni Interior House D Lazuardi, I Gustina, M Rinaldi Enrichment: Journal of Management 12 (5), 3795-3800, 2022 | | 2022 |
| The effect of Ease of Transactions And Promotions On Purchasing Decisions Using Gopay E-Money Payments In The New Normal Era (Study Case On Dear Butter At Mall Podomoro Medan) S Siaufanti, I Gustina Proceeding of International Bussiness and Economic Conference (IBEC) Vol 1 …, 2022 | | 2022 |
| Analysis of the Impact of Services and Consumer Trust on Consumer Loyalty in Using Services M Rinaldi, I Gustina, D Lazuardi, E Nainggolan Enrichment: Journal of Management 12 (2), 1680-1685, 2022 | | 2022 |
| Analysis Of The Effect Of Marketing Mix On The Competitive Advantage Of Samoto Products In PT. Utama Netindo Semesta I Gustina, D Lazuardy Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen 8 (1), 1-14, 2022 | | 2022 |
| The Influence of Marketing Strategy and Lifestyle on the Purchase Decision of Mitsubishi Xpander at PT. Dipo Internasional Pahala Otomotif S Rezeki, I Gustina Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen 7 (2), 105-118, 2021 | | 2021 |
| Consumer Loyalty Analysis: Contribution of Commitment and Price MR Amar, I Gustina, S Ariska Enrichment: Journal of Management 12 (1), 265-269, 2021 | | 2021 |
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