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Vittoria Marino
Vittoria Marino
Full Professor of Marketing, University of Sannio Benevento
Email verificata su unisannio.it - Home page
Titolo
Citata da
Citata da
Anno
Tourism satisfaction effect on general country image, destination image, and post-visit intentions
A De Nisco, G Mainolfi, V Marino, MR Napolitano
Journal of Vacation Marketing 21 (4), 305-317, 2015
1962015
Effect of economic animosity on consumer ethnocentrism and product-country images. A binational study on the perception of Germany during the Euro crisis
A De Nisco, G Mainolfi, V Marino, MR Napolitano
European Management Journal 34 (1), 59-68, 2016
1272016
In search of an integrated framework of business longevity
MR Napolitano, V Marino, J Ojala
Business History 57 (7), 955-969, 2015
1132015
Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience
G Mainolfi, V Marino
Journal of Business Research 116, 699-710, 2020
1112020
Engagement, satisfaction and customer behavior-based CRM performance: An empirical study of mobile instant messaging
V Marino, L Lo Presti
Journal of Service Theory and Practice 28 (5), 682-707, 2018
902018
Embracing AI and Big Data in customer journey mapping: From literature review to a theoretical framework
M D'Arco, LL Presti, V Marino, R Resciniti
Innovative Marketing 15 (4), 102, 2019
672019
From citizens to partners: the role of social media content in fostering citizen engagement
V Marino, L Lo Presti
Transforming Government: People, Process and Policy 12 (1), 39-60, 2018
472018
Engagement in healthcare systems: Adopting digital tools for a sustainable approach
L Lo Presti, M Testa, V Marino, P Singer
Sustainability 11 (1), 220, 2019
452019
The role of the chatbot on customer purchase intention: towards digital relational sales
L Lo Presti, G Maggiore, V Marino
Italian Journal of Marketing 2021 (3), 165-188, 2021
442021
“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations
G Mainolfi, L Lo Presti, V Marino, R Filieri
Psychology & Marketing 39 (5), 1022-1034, 2022
432022
Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park
M D’Arco, LL Presti, V Marino, G Maggiore
Land Use Policy 101, 105198, 2021
412021
Environmental citizenship behavior and sustainability apps: An empirical investigation
M D'Arco, V Marino
Transforming Government: People, Process and Policy 16 (2), 185-202, 2022
322022
Disruptive marketing communication for customer engagement. The new frontiers of mobile instant messaging
V Marino, L Lo Presti
International Journal on Media Management 21 (1), 3-23, 2019
292019
Country brand management
V Marino, G Mainolfi
EGEA spa, 2013
292013
Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: The role of injunctive social norms and personal norms
M D’Arco, V Marino, R Resciniti
Journal of Sustainable Tourism, 1-22, 2023
282023
Cultural heritage e made in Italy: casi ed esperienze di marketing internazionale
V Marino, MR Napolitano
Cultural heritage e made in Italy, 1-553, 2016
27*2016
Moving forward or running to standstill? Exploring the nature and the role of family firms’ strategic orientation
A Riviezzo, A Garofano, MR Napolitano, V Marino
Journal of Family Business Strategy 6 (3), 190-205, 2015
252015
Stay in touch! New insights into end-user attitudes towards engagement platforms
V Marino, L Lo Presti
Journal of Consumer Marketing 36 (6), 772-783, 2019
242019
Increasing convergence of civic engagement in management: a systematic literature review
V Marino, L Lo Presti
International Journal of Public Sector Management 32 (3), 282-301, 2019
222019
Not just food: Exploring the influence of food blog engagement on intention to taste and to visit
G Mainolfi, V Marino, R Resciniti
British Food Journal 124 (2), 430-461, 2022
212022
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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