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Brendan James Keegan
Brendan James Keegan
Assistant Professor in Marketing, Maynooth University
Verified email at mu.ie - Homepage
Title
Cited by
Cited by
Year
Evaluation and decision-making in social media marketing
BJ Keegan, J Rowley
Management Decision 55 (1), 15-31, 2017
3132017
Place and Destination Branding: a Review and Conceptual Mapping of the Domain
S Hanna, J Rowley, BJ Keegan
European Management Review, 2020
752020
Understanding sporting social media brand communities, place and social capital: A netnography of football fans
A Fenton, BJ Keegan, KD Parry
Communication & Sport 11 (2), 313-333, 2023
582023
Marketing Agency-Client Relationships: Towards A Research Agenda
BJ Keegan, J Rowley, J Tonge
European Journal of Marketing 51 (7/8), 2017
572017
Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing
BJ Keegan, AI Canhoto, DA Yen
Industrial Marketing Management 100, 36-48, 2022
312022
An overview of systematic literature reviews in social media marketing
J Rowley, BJ Keegan
Journal of Information Science 46 (6), 725-738, 2020
302020
Social Media Marketing Strategy in English Football Clubs
J McCarthy, J Rowley, BJ Keegan
Soccer and Society, 2022
242022
Instagram’s ‘Fitspiration’ Trend and Its Effect on Young Women’s Self-Esteem
D Goldstraw, BJ Keegan
29th Bled eConference, 2016
232016
Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective
BJ Keegan, D Dennehy, P Naudé
Information Systems Frontiers, 2022
162022
Making digital literacy a success in taught marketing courses
R Johnson, D Edmundson-Bird, BJ Keegan
Enhancing Learning in the Social Sciences 4 (2), 2012
122012
A mixed-methods exploration of virtual reality as a tool to promote green exercise
G Calogiuri, BJ Keegan, SL Birkheim, T Rydgren, O Flaten, F Fröhlich, ...
Scientific Reports, 2022
92022
Snakes and ladders: Unpacking the personalisation-privacy Paradox in the context of AI-Enabled personalisation in the physical Retail Environment
AI Canhoto, BJ Keegan, M Ryzhikh
Information Systems Frontiers, 1-20, 2023
82023
Keeping up with digital transformation in place branding research.
BJ Keegan
A research agenda for place branding, 2021
8*2021
Ethics and New Media, A Double-Edged Sword: A Case Study of Digital Marketing Adoption in the Charity Sector
BJ Keegan, L Smorthit
The SAGE Handbook of Marketing Ethics, 2020
8*2020
The use of Facebook in the recruitment of foster carers: a dialogic analysis
R Stringfellow, BJ Keegan, J Rowley
Journal of Public Affairs, 2019
42019
Are you local? The challenges of local search engine optimisation strategies
BJ Keegan, J Taylor
Journal of Digital & Social Media Marketing 7 (3), 270-280, 2019
42019
On your marks, headset, go! Understanding the building blocks of metaverse realms
BJ Keegan, IP McCarthy, J Kietzmann, AI Canhoto
Business Horizons 67 (1), 107-119, 2024
32024
Digital placemaking, health & wellbeing and nature-based solutions: A systematic review and practice model
MJF de Osso Fuentes, BJ Keegan, MV Jones, T MacIntyre
Urban Forestry & Urban Greening, 127796, 2023
32023
Looking back, Going forward: the role and nature of systematic literature reviews in digital marketing: a meta-analysis
J Rowley, BJ Keegan
Academy of Marketing, 2017
32017
Co-creation in Social Media Marketing Strategy: Re-evaluating the Agency-Client Relationship, An Extended Abstract
BJ Keegan, J Rowley
Marketing at the Confluence between Entertainment and Analytics, 1331-1335, 2017
32017
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