| The long interview GD McCracken, G McCracken Sage, 1988 | 12652 | 1988 |
| Culture and consumption: New approaches to the symbolic character of consumer goods and activities GD McCracken Indiana University Press, 1990 | 6103 | 1990 |
| Who is the celebrity endorser? Cultural foundations of the endorsement process G McCracken Journal of consumer research 16 (3), 310-321, 1989 | 5661 | 1989 |
| Culture and consumption: A theoretical account of the structure and movement of the cultural meaning of consumer goods G McCracken Journal of consumer research 13 (1), 71-84, 1986 | 5231 | 1986 |
| Cultura & consumo G McCRACKEN Mauad Editora Ltda, 2003 | 1501 | 2003 |
| Culture and consumption II: Markets, meaning, and brand management GD McCracken Indiana University Press, 2005 | 565 | 2005 |
| Advertising: Meaning or information G McCracken Advances in consumer research 14 (1), 121-124, 1987 | 334 | 1987 |
| The value of the brand: an anthropological perspective G McCracken Brand Equity & Advertising, 125-139, 2013 | 299 | 2013 |
| Homeyness: A cultural account of one constellation of consumer goods and meanings G McCracken Interpretive consumer research 16, 168-183, 1989 | 268 | 1989 |
| Cultura e consumo: uma explicação teórica da estrutura e do movimento do significado cultural dos bens de consumo G McCRACKEN Revista de administração de empresas 47, 99-115, 2007 | 257 | 2007 |
| Does clothing have a code? Empirical findings and theoretical implications in the study of clothing as a means of communication GD McCracken, VJ Roth International journal of research in marketing 6 (1), 13-33, 1989 | 218 | 1989 |
| Transformations: Identity construction in contemporary culture GD McCracken Indiana University Press, 2008 | 185 | 2008 |
| Culture and consumer behaviour: An anthropological perspective. G McCracken Journal of the Market research Society, 1990 | 170 | 1990 |
| Chief culture officer: How to create a living, breathing corporation G McCracken, GD McCracken Basic Books, 2011 | 165 | 2011 |
| The trickle-down theory rehabilitated G McCracken The psychology of fashion, 39-54, 1985 | 157 | 1985 |
| The history of consumption: a literature review and consumer guide G McCracken Journal of Consumer Policy 10 (2), 139-166, 1987 | 152 | 1987 |
| Big hair: A journey into the transformation of self G McCracken Viking Canada, 1995 | 151 | 1995 |
| The long interview MC Grant Qualitative Research Methods 13, 1988 | 131 | 1988 |
| Cultura e consumo II: mercados, significados e gerenciamento de marcas G McCRACKEN Rio de Janeiro: Mauad, 2012 | 106 | 2012 |
| Clothing as language: An object lesson in the study of the expressive properties of material culture G McCracken Material Anthropology: Contemporary Approaches to Material Culture, eds. B …, 1986 | 91 | 1986 |
