| Social isolation and social anxiety as drivers of generation Z's willingness to share personal information on social media T Lyngdoh, D El‐Manstrly, K Jeesha Psychology & Marketing 40 (1), 5-26, 2022 | 32 | 2022 |
| Webcare as a signal: exhaustive-selective webcare strategy and brand evaluation K Jeesha, K Purani European Journal of Marketing 55 (7), 1930-1953, 2021 | 8 | 2021 |
| Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world K Purani, K Jeesha AMS Review 12 (1), 52-70, 2022 | 6 | 2022 |
| Collaborative Consumption: The Future of Sharing Economy GP Ranjitha, K Jeesha Dealing with Socially Responsible Consumers: Studies in Marketing, 69-81, 2023 | 3 | 2023 |
| Webcare salience and consumer engagement: The moderating effects of webcare valence, conversational human voice and response time K Purani, K Jeesha Journal of Hospitality Marketing & Management 32 (3), 363-384, 2023 | 2 | 2023 |
| Capital Budgeting: Maledia Broadcasting Ltd K Purani, K Jeesha Asian Journal of Management Cases 17 (2), 241-256, 2020 | 2 | 2020 |
| Is There a Method to Madness? Predicting Success of Bollywood Movies SD Sumod, P Premkumar, K Jeesha, SC Chowdhury The Journal of Prediction Markets 15 (2), 2021 | 1 | 2021 |
| cMercury: Finding Returns in Precision Marketing K Jeesha, K Purani Asian Journal of Management Cases, 09728201231206005, 2024 | | 2024 |
| Book review: S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World K Jeesha IIM Kozhikode Society & Management Review 7 (2), 195-197, 2018 | | 2018 |
| Does Story Really Matter In The Movie Industry?: Pre-Production Stage Predictive Models K Jeesha, SD Sumod, P Premkumar, S Chowdhury Indian Institute of Management Kozhikode, 2018 | | 2018 |
| Conceptualizing and Measuring Community-Based Brand Equity: An Abstract K Jeesha, K Purani Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018 | | 2018 |
Keyoor PuraniProfessor, Indian Institute of Management KozhikodeVerified email at iimk.ac.in
