| Antecedents of students’ identification with university brands: A study on public universities in Iran R Fazli-Salehi, MR Esfidani, IM Torres, MA Zúñiga Asia Pacific Journal of Marketing and Logistics 31 (4), 830-854, 2019 | 47 | 2019 |
| Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction R Fazli-Salehi, M Jahangard, IM Torres, R Madadi, MÁ Zúñiga Journal of Consumer Marketing 39 (2), 242-253, 2022 | 33 | 2022 |
| Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection R Fazli-Salehi, IM Torres, R Madadi, MÁ Zúñiga Journal of Business Research 137, 46-57, 2021 | 33 | 2021 |
| Is country affinity applicable for domestic brands? The role of nation sentiment on consumers' self-brand connection with domestic vs foreign brands R Fazli-Salehi, IM Torres, R Madadi, MA Zúniga Asia Pacific Journal of Marketing and Logistics 33 (3), 731-754, 2021 | 32 | 2021 |
| The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand R Madadi, IM Torres, R Fazli-Salehi, MÁ Zúñiga Spanish Journal of Marketing-ESIC 25 (2), 333-354, 2021 | 31 | 2021 |
| Antecedents and outcomes of brand identification with Apple products among Iranian consumers R Fazli-Salehi, M Azadi, IM Torres, MÁ Zúñiga Journal of Relationship Marketing 20 (2), 135-155, 2021 | 19 | 2021 |
| The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands R Fazli-Salehi, IM Torres, R Madadi, MÁ Zúñiga Journal of Brand Management, 1-22, 2022 | 18 | 2022 |
| The impact of Hispanic-targeted advertising on consumers’ brand love in services R Madadi, IM Torres, R Fazli-Salehi, MÁ Zúñiga Journal of International Consumer Marketing 33 (2), 137-158, 2021 | 14 | 2021 |
| Social network advertising: the moderating role of processing fluency, need for cognition, expertise, and gender Y Pan, IM Torres, MÁ Zúñiga, R Fazli-Salehi Journal of Internet Commerce 19 (3), 298-323, 2020 | 9 | 2020 |
| Customer, corporation, and cause: A comprehensive model of cause selection in cause-related marketing R Fazli-Salehi, IM Torres, M Angel Zúñiga Journal of Relationship Marketing 18 (3), 173-195, 2019 | 9 | 2019 |
| Brand love and ethnic identification: the mediating role of brand attachment among African American consumers R Madadi, IM Torres, R Fazli-Salehi, MÁ Zúñiga Journal of Consumer Marketing 39 (4), 358-370, 2022 | 7 | 2022 |
| Conspicuous consumption: impact of narcissism and need for uniqueness on self-brand and communal-brand connection with public vs private use brands R Fazli-Salehi, IM Torres, R Madadi, MÁ Zúñiga Journal of Consumer Marketing 38 (7), 802-812, 2021 | 7 | 2021 |
| The Role of Self-Construal and Competitiveness in Consumers’ Self-Brand Connection with Domestic vs. Foreign Brands R Fazli-Salehi, IM Torres, R Madadi, MÁ Zúniga Journal of International Consumer Marketing 33 (3), 319-337, 2021 | 7 | 2021 |
| A sales approach to Key Account Management (KAM): Toward a unified view of KAM deployment and operationalization R Fazli-Salehi, IM Torres, MÁ Zúñiga Services Marketing Quarterly 42 (3-4), 234-252, 2021 | 5 | 2021 |
| The impact of consumers’ ethnic disidentification and cosmopolitanism on multicultural advertising R Fazli-Salehi, IM Torres, R Madadi, MÁ Zúñiga Journal of International Consumer Marketing 35 (4), 388-403, 2023 | 4 | 2023 |
| Developing a Specialized Service Quality Model for Universities R Fazli-Salehi, MR Esfidani, IM Torres, MA Zúñiga Services Marketing Quarterly 40 (3), 206-223, 2019 | 3 | 2019 |
| The effects of campaign-based logo changes on consumers’ attitude and behavior: a case of social distancing messages during the COVID-19 pandemic R Madadi, IM Torres, R Fazli-Salehi, MÁ Zúñiga Asia Pacific Journal of Marketing and Logistics 35 (9), 2300-2316, 2023 | 2 | 2023 |
| Impact of consumers’ impulsiveness and variety-seeking traits on self-brand connection and communal-brand connection with high-vs. low-involvement products R Fazli-Salehi, IM Torres, R Madadi, MÁ Zúñiga Journal of Marketing Theory and Practice 32 (2), 191-209, 2024 | 1 | 2024 |
| Multicultural advertising: Impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection R Fazli-Salehi, IM Torres, R Madadi, MÁ Zúñiga Journal of Marketing Communications 30 (1), 74-101, 2024 | 1 | 2024 |
| Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluations R Madadi, IM Torres, R Fazli-Salehi, MÁ Zúñiga Journal of Consumer Marketing, 2024 | | 2024 |
Ivonne M. TorresNew Mexico State UniversityVerified email at nmsu.edu
