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Bernard PRAS
Bernard PRAS
Université paris dauphine - Essec
Verified email at essec.edu
Title
Cited by
Cited by
Year
Market-Fondements et méthodes des recherches en marketing
Y Evrard, B Pras, E Roux, P Desmet, AM Dussaix, GL Lilien
1913*2009
ROUX, Market, études et recherches en marketing: fondements et méthodes
Y EVRARD, B PRAS
Paris, Dunod, 3e éd, 2003
1745*2003
Market
Y Evrard, B Pras, E Roux, P Desmet
HAL Post-Print, 2003
2682003
The effects of multinational and export diversification on the profit stability of US corporations
JC Miller, B Pras
Southern Economic Journal, 792-805, 1980
1621980
Perceived risk and composition models for multiattribute decisions
B Pras, JO Summers
Journal of Marketing Research 15 (3), 429-437, 1978
1301978
A comparison of linear and nonlinear evaluation process models
B Pras, J Summers
Journal of Marketing Research 12 (3), 276-281, 1975
1041975
Market: études et recherches en marketing: fondements, méthodes
Y Evrard, B Pras, E Roux
Dunod, 3ème édition, Paris, 2003
1002003
Comportement de l'acheteur
B Pras, JC Tarondeau
(No Title), 1981
951981
Product acceptance by middleman in export channels
R Angelmar, B Pras
Journal of Business Research 12 (2), 227-240, 1984
811984
“Friendly” complaining behaviors: Toward a relational approach
I Prim, B Pras
Journal of Market-Focused Management 3, 333-352, 1999
801999
Stratégies génériques et de résistance dans les canaux de distribution: commentaires et illustration
B Pras
Recherche et Applications en Marketing (French Edition) 6 (2), 111-123, 1991
631991
et Roux E.(2003), Market
Y Evrard, B Pras
Etudes et recherches en marketing, fondements et méthodes (3 e édition …, 0
55*
Taboo: An underexplored concept in marketing
O Sabri, D Manceau, B Pras
Recherche et Applications en Marketing (English Edition) 25 (1), 59-85, 2010
532010
Research traditions in marketing
G Laurent, GL Lilien, B Pras
Springer, 1994
50*1994
Profiling mass affluent luxury goods consumers in China: A psychographic approach
P Xiao Lu, B Pras
Thunderbird International Business Review 53 (4), 435-455, 2011
472011
Marketing et Islam: des principes forts et un environnement complexe
B Pras, C Vaudour-Lagrace
Revue française de gestion, 195-223, 2007
472007
Les paradoxes du marketing
B Pras
Revue française de gestion, 99-111, 1999
381999
Typologies de la recherche en gestion
B Pras, JC Tarondeau
Enseignement et gestion 9 (59), 5-11, 1979
381979
Simulating in-store lighting and temperature with visual aids: methodological propositions and S–O–R effects
G Briand Decré, B Pras
The International Review of Retail, Distribution and Consumer Research 23 (4 …, 2013
352013
Etudes et recherches en marketing-Fondements, Méthodes
Y Evrard, B Pras, E Roux, J Choffray, A Dussaix, M Claessens
Paris, France, 1993
351993
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