| Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry OK Omoregie, JA Addae, S Coffie, GOA Ampong, KS Ofori International Journal of Bank Marketing 37 (3), 798-820, 2019 | 238 | 2019 |
| A review of the relationships and impact of market orientation and market positioning on organisational performance C Blankson, K Cowan, J Crawford, S Kalafatis, J Singh, S Coffie Journal of Strategic marketing 21 (6), 499-512, 2013 | 63 | 2013 |
| Positioning strategies for branding services in an emerging economy S Coffie Journal of Strategic Marketing 28 (4), 321-335, 2020 | 34 | 2020 |
| Alternative positioning strategies for services in Ghana S Coffie, N Owusu‐Frimpong Thunderbird International Business Review 56 (6), 531-546, 2014 | 32 | 2014 |
| Comparisons of media types and congruence in positioning of service brands C Blankson, S P. Kalafatis, S Coffie, M H. Tsogas Journal of Product & Brand Management 23 (3), 162-179, 2014 | 27 | 2014 |
| Positioning strategies by foreign retailers at the Accra Mall in Ghana: A case study approach C Blankson, S Ketron, S Coffie Journal of Managerial Issues, 294-314, 2017 | 17 | 2017 |
| An exploration of managerial views on positioning services in Ghana S Coffie Journal of African Business 17 (3), 360-376, 2016 | 12 | 2016 |
| Branding and positioning in base of the pyramid markets in Africa: Innovative Approaches C Blankson, S Coffie Routledge, 2019 | 11 | 2019 |
| A review and evaluation of market orientation research in an emerging African economy S Coffie, C Blankson, SA Dadzie Journal of Strategic Marketing 28 (7), 565-582, 2020 | 10 | 2020 |
| Strategic prescriptive theories in the business context of an emerging economy S Coffie, C Blankson Journal of Strategic Marketing 26 (5), 373-384, 2018 | 10 | 2018 |
| Congruence of service positioning: Empirical evidence from Ghana S Coffie International Journal of Business and Management Studies 3 (1), 577-588, 2014 | 10 | 2014 |
| Positioning strategies for B2B service markets PM Agyei, F Manu, S Coffie Industrial Marketing Management 106, 405-419, 2022 | 8 | 2022 |
| Branding in the base of the pyramid: Bases for country and organizations in Ghana S Coffie, J Darmoe The Routledge companion to contemporary brand management, 378-390, 2016 | 8 | 2016 |
| Strategic Market Positioning Typology for Service Organizations in Ghana S Coffie Unpublished PhD Thesis, Birkbeck College, University of London, UK, 2010 | 4 | 2010 |
| Marketing communications in emerging economies: Conclusions and recommendations S Coffie, T Anning-Dorson, RE Hinson, G Bosah, A Anani-Bossman Marketing Communications in Emerging Economies, Volume II: Conceptual Issues …, 2022 | 3 | 2022 |
| Using social practice approaches for strategic management research in Africa: an example, design considerations and potential contributions WPK Darbi, S Coffie Africa Journal of Management 7 (2), 240-262, 2021 | 1 | 2021 |
| Congruence in The Positioning of Service Brands: An Empirical Examination C Blankson, S Kalafatis, M Tsogas, S Coffie Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | 1 | 2015 |
| Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence T Anning-Dorson, RE Hinson, S Coffie, G Bosah, IK Abdul-Hamid Springer International Publishing, Imprint: Palgrave Macmillan, 2022 | | 2022 |
| Introduction to Marketing Communications in Emerging Economies: Conceptual Issues and Empirical Evidence T Anning-Dorson, RE Hinson, S Coffie, G Bosah, IK Abdul-Hamid Marketing Communications in Emerging Economies, Volume II: Conceptual Issues …, 2022 | | 2022 |
| THE YOUTH DEVELOPMENT FOUNDATION (YDF), GHANA N AGYEMANG, GO AMPONG, PO KYEI, M ADJALOO, KM Oware, ... academia, 2006 | | 2006 |
Dr. Charles BlanksonProfessor of Marketing, University of North TexasVerified email at unt.edu
