| Get the show on the road: Go-to-market strategies for e-innovations of start-ups S Kuester, E Konya-Baumbach, MC Schuhmacher Journal of Business Research 83, 65-81, 2018 | 161 | 2018 |
| Identification of lead user characteristics driving the quality of service innovation ideas MC Schuhmacher, S Kuester Creativity and Innovation Management 21 (4), 427-442, 2012 | 133 | 2012 |
| Sectoral heterogeneity in new service development: An exploratory study of service types and success factors S Kuester, MC Schuhmacher, B Gast, A Worgul Journal of Product Innovation Management 30 (3), 533-544, 2013 | 101 | 2013 |
| Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption E Konya-Baumbach, MC Schuhmacher, S Kuester, V Kuharev International Journal of Research in Marketing 36 (3), 385-399, 2019 | 68 | 2019 |
| What frugal products are and why they matter: A cross-national multi-method study S Von Janda, S Kuester, MC Schuhmacher, G Shainesh Journal of Cleaner Production 246, 118977, 2020 | 62 | 2020 |
| Comparing the incomparable? How consumers judge the price fairness of new products S Kuester, S Feurer, MC Schuhmacher, D Reinartz International Journal of Research in Marketing 32 (3), 272-283, 2015 | 60 | 2015 |
| Digital infrastructure and entrepreneurial action-formation: A multilevel study P Schade, MC Schuhmacher Journal of Business Venturing 37 (5), 106232, 2022 | 48 | 2022 |
| A ppetizer or M ain C ourse: E arly M arket vs. M ajority M arket G o‐to‐M arket S trategies for R adical I nnovations MC Schuhmacher, S Kuester, EJ Hultink Journal of product innovation management 35 (1), 106-124, 2018 | 37 | 2018 |
| Attracting investors in initial coin offerings: The relevance of specific technological capabilities for fundraising success S Philippi, MC Schuhmacher, N Bastian Review of Corporate Finance 1 (3-4), 455-485, 2021 | 32 | 2021 |
| Schuhmacher, Monika C; Kuester, Sabine.(2018). How Pricing Teams Develop Effective Pricing Strategies for New Products S Feurer Journal of Product Innovation Management, 1-75, 0 | 30 | |
| How pricing teams develop effective pricing strategies for new products S Feurer, MC Schuhmacher, S Kuester Journal of Product Innovation Management 36 (1), 66-86, 2019 | 25 | 2019 |
| Investigating antecedents and stage-specific effects of customer integration intensity on new product success MC Schuhmacher, S Kuester, AL Hanker International Journal of Innovation Management 22 (04), 1850032, 2018 | 21 | 2018 |
| Reversing gears: Inverting the innovation-flow paradigm with reverse innovation S Janda, MC Schuhmacher, S Kuester Research-Technology Management 61 (1), 46-57, 2018 | 16 | 2018 |
| Kundenintegration in die Neuproduktentwicklung: eine Betrachtung der Konsumgüterindustrie MC Schuhmacher Gabler, 2010 | 15 | 2010 |
| Configural theory of why people shop for clothes: Personal-attribute explanations of four stalwart segments MC Schuhmacher, S von Janda, A Woodside Journal of Global Fashion Marketing 5 (1), 1-25, 2014 | 9 | 2014 |
| The role of students, educators, and educational institutes in entrepreneurship education: A systematic literature review and directions for future research MC Schuhmacher, HT Thieu Entrepreneurship Education and Pedagogy 5 (3), 279-319, 2022 | 8 | 2022 |
| Predicting entrepreneurial activity using machine learning P Schade, MC Schuhmacher Journal of Business Venturing Insights 19, e00357, 2023 | 7 | 2023 |
| Divide tariffs and prosper? A focus on the role of need for cognition S Feurer, MC Schuhmacher, S Kuester Marketing: ZFP–Journal of Research and Management 37 (2), 101-108, 2015 | 7 | 2015 |
| Price complexity and perceptions of price fairness: the moderating effect of need for cognition S Kuester, B Broermann, S Feurer, MC Schuhmacher AMA Winter and Summer Educators' Conference Proceedings 23, 258-259, 2012 | 5 | 2012 |
| Evaluating Affordance-Based Opportunities: A Conjoint Experiment of Corporate Venture Capital Managers’ Decision-Making P Ademi, MC Schuhmacher, AL Zacharakis Entrepreneurship Theory and Practice 47 (6), 2293-2322, 2023 | 4 | 2023 |
Sabine KuesterProfessor of Marketing & Innovation, University of MannheimVerified email at bwl.uni-mannheim.de
