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Girish Punj
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Cluster analysis in marketing research: Review and suggestions for application
G Punj, DW Stewart
Journal of Marketing Research 20 (2), 134-148, 1983
35291983
A model of consumer information search behavior for new automobiles
GN Punj, R Staelin
Journal of Consumer Research 9 (4), 366-380, 1983
13421983
A typology of individual search strategies among purchasers of new automobiles
DH Furse, GN Punj, DW Stewart
Journal of Consumer Research 10 (4), 417-431, 1984
6711984
Repercussions of promoting an ideology of consumption: consumer misbehavior
RA Fullerton, G Punj
Journal of Business Research 57 (11), 1239-1249, 2004
6232004
Choosing to misbehave: A structural model of aberrant consumer behavior
RA Fullerton, G Punj
ACR North American Advances 20, 1993
4391993
The choice process for graduate business schools
GN Punj, R Staelin
Journal of Marketing Research 15 (4), 588-598, 1978
3411978
An interaction framework of consumer decision making
GN Punj, DW Stewart
Journal of Consumer Research 10 (2), 181-196, 1983
3381983
Effect of consumer beliefs on online purchase behavior: The influence of demographic characteristics and consumption values
G Punj
Journal of Interactive Marketing 25 (3), 134-144, 2011
2012011
A cognitive model of customer-based brand equity for frequently purchased products: Conceptual framework and empirical results
GN Punj, CL Hillyer
Journal of Consumer Psychology 14 (1-2), 124-131, 2004
1852004
What is consumer misbehavior?
RA Fullerton, G Punj
ACR North American Advances 24, 1997
1711997
Positioning options for achieving brand association: a psychological categorization framework
G Punj, J Moon
Journal of Business research 55 (4), 275-283, 2002
1642002
Impulse buying and variety seeking: Similarities and differences
G Punj
Journal of Business Research 64 (7), 745-748, 2011
1562011
The effects of cognitive resource requirements, availability, and argument quality on brand attitudes
KS Coulter, G Punj
Journal of Advertising 33 (4), 53-64, 2004
1502004
Information search and consideration set formation in a web-based store environment
G Punj, R Moore
Journal of Business Research 62 (6), 644-650, 2009
1352009
Consumer decision making on the web: A theoretical analysis and research guidelines
G Punj
Psychology & Marketing 29 (10), 791-803, 2012
1312012
Influence of viewing context on the determinants of attitude toward the ad and the brand
KS Coulter, G Punj
Journal of Business Research 45 (1), 47-58, 1999
1161999
Income effects on relative importance of two online purchase goals: Saving time versus saving money?
G Punj
Journal of Business Research 65 (5), 634-640, 2012
1052012
The relationship between consumer characteristics and willingness to pay for general online content: Implications for content providers considering subscription-based business …
G Punj
Marketing Letters 26, 175-186, 2015
972015
The effects of using a nonverbal (musical) cue on recall and recognition of television advertising: Implications for advertising tracking
D Stewart, GN Punj
Journal of Business Research 42 (1), 39-51, 1998
941998
Can consumer misbehavior be controlled? A critical analysis of two major control techniques
RA Fullerton, G Punj
ACR North American Advances 24, 1997
851997
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