| The effect of return policy leniency on consumer purchase and return decisions: A meta-analytic review N Janakiraman, HA Syrdal, R Freling Journal of retailing 92 (2), 226-235, 2016 | 317 | 2016 |
| Spillover effects: How consumers respond to unexpected changes in price and quality N Janakiraman, RJ Meyer, AC Morales Journal of Consumer Research 33 (3), 361-369, 2006 | 169 | 2006 |
| Effect of effort and deadlines on consumer product returns N Janakiraman, L Ordóñez Journal of Consumer Psychology 22 (2), 260-271, 2012 | 121 | 2012 |
| How does consumers’ local or global identity influence price–perceived quality associations? The role of perceived quality variance Z Yang, S Sun, AK Lalwani, N Janakiraman Journal of Marketing 83 (3), 145-162, 2019 | 93 | 2019 |
| The psychology of decisions to abandon waits for service N Janakiraman, RJ Meyer, SJ Hoch Journal of Marketing Research 48 (6), 970-984, 2011 | 81 | 2011 |
| Listening and perseverance–two sides to a coin in quality evaluations N Janakiraman, J Bullemore, L Valenzuela-Fernández, JF Jaramillo Journal of Consumer Marketing 36 (1), 72-81, 2019 | 38 | 2019 |
| Slogan recall effects on marketplace behaviors: The roles of external search and brand assessment E Briggs, N Janakiraman Journal of Business Research 80, 98-105, 2017 | 31 | 2017 |
| A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance F Velasco, Z Yang, N Janakiraman Journal of Business Research 131, 735-746, 2021 | 30 | 2021 |
| Spending as protection: the need for safety increases preference for luxury products H Ma, HK Bradshaw, N Janakiraman, SE Hill Marketing Letters 30, 45-56, 2019 | 21 | 2019 |
| How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness YZ Xiaodong Nie, Zhiyong Yang Journal of Marketing Research, 2021 | 15* | 2021 |
| Differential effects of pay-it-forward and direct-reciprocity on prosocial behavior Z Yang, N Janakiraman, MT Hossain, DB Grisaffe Journal of Business Research 121, 400-408, 2020 | 11 | 2020 |
| How to design a return policy N Janakiraman, H Syrdal, RE Freling Harvard Business Review 2, 2-5, 2016 | 7 | 2016 |
| The Mental Accounting of Price Shocks: The Effect of Unexpected Price Changes on Cross-Category Purchase Patterns N Janakiraman, R Meyer, A Morales Advances in Consumer Research 29 (4), 342-355, 2002 | 5 | 2002 |
| A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems? KM Frias, M Ghosh, N Janakiraman, DF Duhan, RF Lusch Journal of Marketing 87 (5), 679-697, 2023 | 2 | 2023 |
| Consumers' Evaluation of Time L Erickson, N Janakiraman Advances in Consumer Research 32, 14, 2005 | 2 | 2005 |
| Moral responsibility and paying it forward: The effects of social distance and queue length on paying forward generosity Z Yang, N Janakiraman, MK Ward ACR North American Advances, 2015 | 1 | 2015 |
| Looking forward, looking back: How communal orientation and perceived impact influence paying it forward N Janakiraman, Z Yang, KP Winterich ACR North American Advances, 2015 | 1 | 2015 |
| Regulatory Focus and Donation to Proactive and Reactive Causes Z Yang, S Sun, R Saini, N Janakiraman ACR North American Advances, 2017 | | 2017 |
| Paying-it-Forward: How Greed, Generosity, and (un) Fairness Spread Through Social Networks AF Ward, MI Norton, K Gray, MH Jung, SK Kurtisa, LD Nelson, ... Advances in Consumer Research 43, 2015 | | 2015 |
| Is It About Giving Or Receiving? the Determinants of Kindness and Happiness in Paying It Forward MH Jung, LD Nelson, SK Kurtisa ACR North American Advances, 2015 | | 2015 |
