| Modeling and Application of Customer Lifetime Value in Online Retail P Jašek, L Vrana, L Sperkova, Z Smutny, M Kobulsky Informatics 5 (1), 2, 2018 | 53 | 2018 |
| Comparative analysis of selected probabilistic customer lifetime value models in online shopping P Jasek, L Vrana, L Sperkova, Z Smutny, M Kobulsky Journal of Business Economics and Management 20 (3), 398-423, 2019 | 33 | 2019 |
| Predictive performance of customer lifetime value models in e-commerce and the use of non-financial data P Jasek, L Vrana, L Sperkova, Z Smutny, M Kobulsky Prague Economic Papers 28 (6), 648-669, 2019 | 14 | 2019 |
| Analyzing user activity based on RFM models complemented with website visits and social network interactions P Jašek 22nd Interdisciplinary Information Management Talks, 145-152, 2014 | 9 | 2014 |
| Role marketingu ve firmách M KARLÍČEK, M NOVINSKÝ, R TAHAL, J ROŽEK, P JAŠEK, D BUJDOVÁ, ... Zlín : Radim Bačuvčík – VeRBuM, 2014 | 7 | 2014 |
| Managerial Impacts of Different Computation Models for Customer Lifetime Value for an E-commerce Company P Jasek, L Vrana 8th International Days of Statistics and Economics, 678-686, 2014 | 6 | 2014 |
| Enhancing Customer Lifetime Value with Perceptual Measures Contained in Enterprise Information Systems O Novotný, P Jašek 7th International Conference on Research and Practical Issues of Enterprise …, 2013 | 6 | 2013 |
| Impact of Customer Networks on Customer Lifetime Value Models P Jašek European Conference on Innovation and Entrepreneurship, 759, 2015 | 2 | 2015 |
| Webová analytika v internetovém obchodování P Jašek Univesity of Economics, Prague, 2008 | 2* | 2008 |
| Persistence Models for Customer Equity P Jašek, L Vraná The 9th International Days of Statistics and Economics, 1744–1753, 2015 | | 2015 |
| Advances in Performance Management Using Customer Equity P Jašek IDIMT-2015 Information Technology and Society Interaction and …, 2015 | | 2015 |
| Managerial Impacts of Different Computation Models for Customer Lifetime Value for an E-commerce Company L Vraná, P Jašek The 8th International Days of Statistics and Economics, 528–540, 2014 | | 2014 |
| CONFENIS 2013 AM Tjoa, J Basl, P Jasek, O Novotny Trauner Verlag, 2013 | | 2013 |
| The Government Spending-Revenue Nexus in CEE Countries: Some Evidence for Asymmetric Effects P Jasek, L Vrana, L Sperkova, Z Smutny, M Kobulsky, M Grzelak, KH Chin, ... | | |
| Využití modelu celoživotní hodnoty zákazníka v rámci řízení výkonnosti maloobchodních společností P Jašek prací účastníků vědecké konference doktorského studia Fakulta informatiky a …, 0 | | |
Lenka VranáVysoká škola ekonomická v PrazeVerified email at vse.cz
