| Resistance to brand switching: the elderly consumer KG Karani, KA Fraccastoro Journal of Business & Economics Research (JBER) 8 (12), 2010 | 43 | 2010 |
| Marketing of Professional Counselors: A Q-Sort Study of Best Practices CJS Donna S. Sheperis, Komal Korani, Marsha Milan-Nichols Journal of Counseling and Development 97 (1), 2019 | 12 | 2019 |
| The Media's Role in Influencing Perceptions of Housing Values and the Resulting Impact on the Macroeconomy J McCollough, K Karani economic affairs 34 (1), 68-77, 2014 | 11 | 2014 |
| Forgiving a loved brand in the face of a transgression: An exploratory study KS Karani Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2021 | 8 | 2021 |
| The effect of order of prices on customers' confidence levels KS Karani, K Fraccastoro, J Shelton Journal of Management and Marketing Research 13, 1, 2013 | 6 | 2013 |
| Disseminating Information to College Students in a Complex Media Environment. KA Fraccastoro, G Moss, A Flosi, K Karani Business Education Innovation Journal 12 (1), 2020 | 3 | 2020 |
| Marketing small towns: a preliminary investigation KA Fraccastoro, K Karani Journal of Business & Economics Research (JBER) 12 (3), 307-312, 2014 | 2 | 2014 |
| The Paradox of Credence Services How does Service type Affect Loyalty? KS Karani Drexel University, 2010 | 1 | 2010 |
| Brand Switching and the Elderly Consumer KG Karani Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference …, 2014 | | 2014 |
| The Price is Right! Or is It? KG Karani Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 …, 2014 | | 2014 |
| THERE IS ROOM AT THE INN!: INSTRUCTOR'S NOTES K Karani, K Sen, D Mulcahy Journal of the International Academy for Case Studies 20 (2), 43, 2014 | | 2014 |
| THERE IS ROOM AT THE INN!: A CASE STUDY K Karani, K Sen, D Mulcahy Journal of the International Academy for Case Studies 20 (1), 45, 2014 | | 2014 |
| GREAT PRODUCT, TERRIBLE SERVICE! KG Karani Allied Academies International Conference. Academy of Marketing Studies …, 2012 | | 2012 |
| Brand Switching and the Elderly Consumer KG Karani Developments in Marketing Science 30, 127, 2007 | | 2007 |
Katherine A FraccastoroProfessor of Marketing, Lamar UniversityVerified email at lamar.edu
Katherine A FraccastoroProfessor of Marketing, Lamar UniversityVerified email at lamar.edu