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Paula González-Padilla
Paula González-Padilla
Investigadora y profesora en Marketing Digital, Universidad Rey Juan Carlos (Madrid)
Verified email at urjc.es
Title
Cited by
Cited by
Year
Managing entrepreneurs’ behavior personalities in digital environments: A review
P González-Padilla, FD Navalpotro, JR Saura
International Entrepreneurship and Management Journal 20 (1), 89-113, 2024
312024
Tourist behavior and demand for digital disconnection: A review
P González-Padilla
Journal of Tourism, Sustainability and Well-being 10 (3), 201-214, 2022
62022
Main government-related data extraction techniques: a review
P González-Padilla, AF López, FJS Lacárcel
Handbook of research on artificial intelligence in government practices and …, 2022
32022
Communication Factors to Increase Awareness and Sales in the Hotel Industry Versus Search Platforms
P González-Padilla, FJS Lacárcel
Digital Transformation of the Hotel Industry: Theories, Practices, and …, 2023
12023
Big Data Optimization in Zara: How Zara Will Optimize Its Process With Big Data Due to the COVID-19 Situation
P González-Padilla, CG Zori
Advanced Digital Marketing Strategies in a Data-Driven Era, 145-157, 2021
12021
Bibliometric measurement of the resource curse and its implication for sustainable development
FJS Lacárcel, P González-Padilla, N Matos, MB Correia
Resources Policy 89, 104560, 2024
2024
The Broadening Horizon of Digital Marketing: Investigating its Transversal Impact
P González-Padilla, JR Saura, SB Zekan
Digital Marketing, 91-108, 2024
2024
Salidas profesionales y desarrollo de carreras relacionadas con la titulación estudiada
I Danvila del Valle, I Ruiz Guerra, JM Montero Guerra, G Marugán Zalba, ...
2023
The Nudge Thinking and Its Application With Marketing Strategies Based on Big Data: A Review
P González-Padilla
Big Data Marketing Strategies for Superior Customer Experience, 23-44, 2023
2023
University Teaching Innovation in the COVID-19 Dra: A Systematic Literature Review
P González-Padilla, T González-Torres, I Danvila-del-Valle
Teaching Innovation in University Education: Case Studies and Main Practices …, 2022
2022
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