| Consumer satisfaction with an action sports event Y Tsuji, G Bennett, J Zhang Sport Marketing Quarterly 16 (4), 199, 2007 | 321 | 2007 |
| Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan RT Wang, JJ Zhang, Y Tsuji Sport Management Review 14 (4), 347-360, 2011 | 82 | 2011 |
| Investigating factors affecting brand awareness of virtual advertising Y Tsuji, G Bennett, JH Leigh Journal of Sport Management 23 (4), 511-544, 2009 | 76 | 2009 |
| Analysing the effects of advertising type and antecedents on attitude towards advertising in sport. G Bennett, M Ferreira, Y Tsuji, R Siders, B Cianfrone International Journal of Sports Marketing and Sponsorship 8 (1), 2006 | 58 | 2006 |
| Mediating effect of esports content live streaming in the relationship between esports recreational gameplay and esports event broadcast WW Jang, KK Byon, TA Baker III, Y Tsuji Sport, Business and Management: An International Journal 11 (1), 89-108, 2021 | 49 | 2021 |
| Attitudes toward sponsorship at a state sports festival W Dees, G Bennett, Y Tsuji Event Management 10 (2-3), 89-101, 2006 | 48 | 2006 |
| Examining the effects of fan loyalty and goodwill on consumer perceptions of brands at an action sports event. W Dees, T Hall, Y Tsuji, G Bennett Journal of Sponsorship 4 (1), 38-50, 2010 | 43 | 2010 |
| Virtual advertising and brand awareness B Cianfrone, G Bennett, R Siders, Y Tsuji International Journal of Sport Management and Marketing 1 (4), 289-310, 2006 | 43 | 2006 |
| An investigation of sponsorship implications within a state sports festival: The case of the Florida Sunshine State Games JH Choi, Y Tsuji, M Hutchinson, FA Bouchet International Journal of Sports Marketing and Sponsorship 12 (2), 108-123, 2011 | 40 | 2011 |
| Development of a scale for measuring event attendees' evaluations of a sporting event to determine loyalty JF Petrick, G Bennett, Y Tsuji Event Management 17 (2), 97-110, 2013 | 22 | 2013 |
| When should a brand cut ties with a scandalized endorser? S Sato, A Arai, Y Tsuji, M Kay Communication & Sport 8 (2), 215-235, 2020 | 18 | 2020 |
| Co-created value influences residents’ support toward the sporting event through the mediating mechanism of gratitude J Zhang, KK Byon, Y Tsuji, PM Pedersen European Sport Management Quarterly 23 (1), 125-147, 2023 | 11 | 2023 |
| Brand awareness of virtual advertising in sport Y Tsuji | 11 | 2009 |
| Clustering Esports Gameplay Consumers via Game Experiences WW Jang, KK Byon, J Pecoraro, Y Tsuji Frontiers in Sports and Active Living 3, 669999, 2021 | 10 | 2021 |
| チーム・アイデンティフィケーション 理論的再検証 出口順子， 辻洋右， 吉田政幸 スポーツマネジメント研究 10 (1), 19-40, 2018 | 10 | 2018 |
| スポーツスポンサーシップ研究概説 辻洋右 スポーツマネジメント研究 3 (1), 23-34, 2011 | 10* | 2011 |
| Factors affecting behavioral intentions: The case of a state sports event Y Tsuji, G Bennett, W Dees International Journal of Sport Management 9 (1), 102-115, 2008 | 10 | 2008 |
| Exploring the effects of sportscape at a professional tennis tournament. Y Tsuji, G Bennett, W Dees International Journal of Sport Management 12 (1), 33-49, 2011 | 7 | 2011 |
| 日本の大学におけるスポーツマネジメント教育の現状と課題 この 10 年で日本のスポーツマネジメント教育はどう変わったか 備前嘉文， 辻洋右， 棟田雅也 スポーツマネジメント研究 11 (1), 37-46, 2019 | 5 | 2019 |
| Sport tourism in Japan Y Tsuji Journal of Global Tourism Research 5 (2), 107-112, 2020 | 3 | 2020 |
Gregg BennettProfessor, Sport Management at Texas A&M確認したメール アドレス: tamu.edu
