| Female stereotypes in print advertising: a retrospective analysis YC Zotos, E Tsichla Procedia-social and behavioral sciences 148, 446-454, 2014 | 143 | 2014 |
| Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements E Tsichla, Y Zotos International Journal of Advertising 35 (6), 983-1007, 2016 | 44 | 2016 |
| The changing roles of gender in advertising: Past, present, and future E Tsichla Contemporary Southeastern Europe 7 (2), 28-44, 2020 | 35 | 2020 |
| Gender differences in the interpretation of web atmospherics: A selectivity hypothesis approach E Tsichla, L Hatzithomas, C Boutsouki Journal of Marketing Communications 22 (6), 563-586, 2016 | 33 | 2016 |
| Snapshots of men and women in interaction: An investigation of stereotypes in print advertisement relationship portrayals Y Zotos, E Tsichla Journal of Euromarketing 23 (3), 35-58, 2014 | 30 | 2014 |
| Gender stereotypes in Cypriot magazine advertisements: A comparison of single and relationship portrayals E Tsichla, YC Zotos 18th International Conference on Corporate and Marketing Communication …, 2013 | 19 | 2013 |
| Female portrayals in advertising past research, new directions Y Zotos, E Tsichla International Journal on Strategic Innovative Marketing 1, 2014 | 16 | 2014 |
| Gender stereotypes in advertisements for male politicians: Longitudinal evidence from Greece I Kotzaivazoglou, L Hatzithomas, E Tsichla International Review on Public and Nonprofit Marketing 15, 333-352, 2018 | 10 | 2018 |
| Greek political advertising in retrospect: a longitudinal approach E Tsichla, L Hatzithomas, C Boutsouki, K Zotos Communication Research Reports 36 (5), 404-414, 2019 | 9 | 2019 |
| Gender differences in politicians’ Facebook campaigns: Campaign practices, campaign issues and voter engagement E Tsichla, G Lappas, A Triantafillidou, A Kleftodimos New Media & Society 25 (11), 2918-2938, 2023 | 7 | 2023 |
| Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions E Tsichla, MC Voutsa, K Margariti, L Hatzithomas Advances in Advertising Research (Vol. XI) Designing and Communicating …, 2021 | 2 | 2021 |
| The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the site Y Zotos, E Tsichla, L Hatzithomas, C Boutsouki | 2 | 2011 |
| Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals MC Voutsa, E Tsichla, L Hatzithomas, K Margariti International Journal of Internet Marketing and Advertising 15 (4), 368-393, 2021 | 1 | 2021 |
| Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial Expressions E Tsichla, MC Voutsa, K Margariti, L Hatzithomas International Conference on Research in Advertising, 2019 | 1 | 2019 |
| Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable MC Voutsa, C Boutsouki, L Hatzithomas, E Tsichla International Conference on Contemporary Marketing Issues, 2019 | 1 | 2019 |
| EDITORIAL 1 Erdener Kaynak ARTICLES Business-Related Ethical Attitudes of Future Business Executives and Leaders in the European Union G Albaum, RA Peterson, PE Ketelaar, D Anschutz, S van Hemmen, ... Journal of Euromarketing 23, 2014 | 1 | 2014 |
| Face reading the emotions of gelotophobes toward disparaging humorous advertising MC Voutsa, L Hatzithomas, E Tsichla, C Boutsouki The European Journal of Humour Research 10 (3), 88-112, 2022 | | 2022 |
| Deciphering the facial expressions of gelotophobes in disparaging humorous advertisements MC Voutsa, L Hatzithomas, E Tsichla, C Boutsouki International Conference on Research in Advertising, 2021 | | 2021 |
| Physiological versus self-report measures in emotional advertising, considering the moderating role of social desirability: a research agenda Κ Μαργαρίτη, Ε Τσίχλα, Λ Χατζηθωμάς, Μ Βουτσά | | 2019 |
| Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda K Margariti, E Tsichla, L Hatzithomas, MC Voutsa International Conference on Contemporary Marketing Issues, 2019 | | 2019 |
