Nandini Nim

2019202020212022202320242 10 21 36 52 20

Amalesh SharmaMays Business School, Texas A&M UniversityVerified email at mays.tamu.edu
Murali MantralaUniversity of MissouriVerified email at missouri.edu
G. Tomas M. HultMichigan State UniversityVerified email at msu.edu
Kelly HewettUniversity of TennesseeVerified email at utk.edu
Kiran PedadaAssistant Professor of Marketing, Asper School of Business, University of ManitobaVerified email at umanitoba.ca
V. KumarDistinguished Term Professor, and Senior Fellow, Indian School of BusinessVerified email at isb.edu
Ankit AnandTexas Tech UniversityVerified email at ttu.edu
Amit AgarwalPenn State UniversityVerified email at psu.edu

Nandini Nim

Verified email at utep.edu


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Driving growth of Mwallets in emerging markets: A retailer’s perspective V Kumar, N Nim, A Sharma Journal of the Academy of Marketing Science 47, 747-769, 2019	66	2019
Platform-based mobile payments adoption in emerging and developed countries: Role of country-level heterogeneity and network effects V Kumar, N Nim, A Agarwal Journal of International Business Studies 52, 1529-1558, 2021	57	2021
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions K Hewett, GTM Hult, MK Mantrala, N Nim, K Pedada International Journal of Research in Marketing 39 (2), 619-638, 2022	16	2022
Mobile Wallets: Marketing power or a hype? V Kumar, N Nim, A Sharma Mind Your Marketing, Journal of World Marketing Summit 3 (1), 92-100, 2017	3	2017
Assessing the Relative Impact of Major Sources of Innovation on the Brand Equity of a Firm', Innovation and Strategy V Kumar, A Anand, N Nim Emerald Publishing Limited, 2018	2*	2018
Defining, Measuring, And Managing Networked Customer Experience: A Multi-Method Study of Mobile Payment Applications in Retail Settings N Nim		2021

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