| An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity H Saeednia, Z Sohani Management science letters 3 (4), 1139-1144, 2013 | 45 | 2013 |
| Attitudes toward counterfeit products and counterfeit purchase intention in non-deceptive counterfeiting: role of conspicuous consumption, integrity and personal gratification A Rahpeima, H Vazifedost, KH Hanzaee, H Saeednia WALIA journal 30 (3), 59-66, 2014 | 32 | 2014 |
| Antecedents and consequences of brand passion among young smartphone consumers: evidence of Iran D Ghorbanzadeh, H Saeednia, A Rahehagh Cogent Business & Management 7 (1), 1712766, 2020 | 28 | 2020 |
| A study to measure the impact of customer perception, quality, environment concern and satisfaction on green customer loyalt H Saeednia, S Valahzaghard Management Science Letters 2 (8), 2881-2888, 2012 | 22 | 2012 |
| Factors affecting client trust in online banking-A case study of Saman Bank H Saeednia, H Abdollahi International journal of economics and business modeling 3 (1), 149, 2012 | 20 | 2012 |
| Examining telegram users' motivations, technical characteristics, trust, attitudes, and positive word-of-mouth: evidence from Iran D Ghorbanzadeh, HR Saeednia International Journal of Electronic Marketing and Retailing 9 (4), 344-365, 2018 | 18 | 2018 |
| Designing a customer-experience-management model for the banking-services sector E Heshmati, H Saeednia, A Badizadeh Journal of Islamic Marketing 10 (3), 790-810, 2019 | 16 | 2019 |
| Antecedents of domestic tourists' behavioural intentions in visiting water parks: evidence from Iran D Ghorbanzadeh, H Saeednia, A Rahehagh International Journal of Tourism Policy 9 (1), 1-26, 2019 | 16 | 2019 |
| Presenting a model of customer experience management in mobile banking industry for commercial banks customers in Dubai M Abadi, H Saeednia, A Khorshidi Journal of Optimization in Industrial Engineering 14 (2), 187-195, 2021 | 13 | 2021 |
| Investigation the link between competitive advantage & Corporate social responsibility from consumer’s view H Saeednia, S Shafeiha International Journal of Economics & Business Modeling 3 (2), 177-182, 2012 | 12 | 2012 |
| Explaining the role of culture in creating an entrepreneurial university AR Alizadeh Majd, A Badizadeh, H Rasul, HR Saeednia, A Alirezaie Cultural Studies & Communication 14 (51), 265-286, 2018 | 10 | 2018 |
| Studying the Effective Factors in Brand Value Creation from the Perspective of Customers, Organizations and Stakeholders (Case study: Iranian Textile Industry) P Alilou, HR Saeednia, A Badi Zadeh Journal of System Management 7 (4), 23-47, 2021 | 7 | 2021 |
| The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry E Kiyomarsi, HR Saeednia, Z Alipour Darvishi Journal of System Management 7 (4), 183-204, 2021 | 7 | 2021 |
| Examining factors affecting attitude and positive word of mouth among the telegram users H Saeednia, D Ghorbanzadeh New Marketing Research Journal 7 (1), 173-202, 2017 | 7 | 2017 |
| Studying the impact of customers’ perceptions from service brand on customer value-loyalty process (Iran Insurance Company) S Shafeiha, H Saeednia 2010 International Conference on Business & Economics Research 1, 124-128, 2011 | 7 | 2011 |
| An paradigm model of brand value creation in insurance industry with focus on life insurance “grounded theory approach” M Rezaei, RF Rahnama, HR Saeednia, DZ Alipour IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH) 35 (3001225), 9-37, 2020 | 6 | 2020 |
| Prioritization of effective factors on CRM implementation in Parsian international hotels company in Tehran H Saeednia, A Dastjerdi, SA JAFARI INTERNATIONAL JOURNAL OF MANAGEMENT AND BUSINESS RESEARCH 2 (1), 13-22, 2012 | 6 | 2012 |
| An investigation on the effects of brand equity, trust, image and customer satisfaction on regular insurance firm customers’ loyalty H Saeednia, P Masoumi Management Science Letters 4 (3), 497-502, 2014 | 5 | 2014 |
| Educating the concepts of a grounded theory with the case of brand attachment in online shopping behavior A Rahehagh, A Ameli, H Saeednia, ZA Darvishi Revista Conrado 16 (73), 149-156, 2020 | 4 | 2020 |
| Factors influencing tourists' behavioral intentions in visit from water parks in the city of Mashhad D Ghorbanzadeh, H Saeednia Tourism Management Studies 13 (44), 71-108, 2018 | 4 | 2018 |
