| Political ideology and executive functioning: The effect of conservatism and liberalism on cognitive flexibility and working memory performance BM Buechner, JJ Clarkson, AS Otto, ER Hirt, MC Ho Social Psychological and Personality Science 12 (2), 237-247, 2021 | 29 | 2021 |
| Examining the effects of relationship quality and calculative commitment on sport consumer behaviors for intercollegiate athletics RT Wang, CM Ho, JJ Zhang Journal of Issues in Intercollegiate Athletics 5 (1), 16, 2012 | 22 | 2012 |
| The effect of material and experiential consumption on goal pursuit CM Ho, RS Wyer Psychology & marketing 38 (12), 2305-2313, 2021 | 6 | 2021 |
| The downside of purchasing a servant brand: The effect of servant brand consumption on consumer charitable behavior CM Ho, SH Lin, RS Wyer Jr Psychology & Marketing 38 (11), 2019-2033, 2021 | 5 | 2021 |
| It's ok to think in a bad way: How state optimism and pessimism influence risk‐taking CM Ho, RS Wyer Jr International Journal of Consumer Studies 47 (2), 801-811, 2023 | 3 | 2023 |
| League of Legends or World of Warcraft? The effect of political ideology on consumers game choice CM Ho Journal of Consumer Marketing 39 (3), 257-266, 2022 | 2 | 2022 |
| Does depletion have a bright side? Self‐regulation exertion heightens creative engagement CM Ho, SH Lin, R Johnson Journal of Consumer Affairs, 0 | 1* | |
| Goal paralysis: How bad luck affects goal commitment CM Ho, DM Grossman, A Salerno, JJ Clarkson Motivation and Emotion 48 (1), 1-16, 2024 | | 2024 |
| My manager endorsed my coworkers’ voice: Understanding observers’ positive and negative reactions to managerial endorsement of coworker voice. EC Poulton, SHJ Lin, S Fatimah, CM Ho, DL Ferris, RE Johnson Journal of Applied Psychology, 2024 | | 2024 |
| Political Ideology and Executive Functioning: The Effect of Conservatism and Liberalism on Cognitive Flexibility and Working Memory Performance AS Otto, ER Hirt, BM Buechner, MC Ho, JJ Clarkson figshare SAGE Publications, 2020 | | 2020 |
| Say Cheese Or Not? R Wu, M Liu, Z Wang ACR North American Advances, 2020 | | 2020 |
| How unexpected factors impact goal pursuit CM Ho University of Cincinnati, 2019 | | 2019 |
| 2L Rearticulating an Old Brand Or Selling Its Past? the Effects and Boundary Conditions of Brand Revitalization and Retrobranding PC Chen, HY Chou, C M Ho ACR North American Advances, 2019 | | 2019 |
| Untangling the Effects of Self-Regulation Impairment and the Bright Side of Self-Regulation Exertion: the Role of Construal Level CM Ho, SHJ Lin, RE Johnson ACR North American Advances, 2017 | | 2017 |
| Today is Just Not My Day: Bad Luck’s Effect on Goal Pursuit CM Ho, DM Grossman, A Salerno, JJ Clarkson | | |
Joshua ClarksonProfessor of Marketing, University of CincinnatiVerified email at uc.edu
