| Work from home in the pandemic era: Loss of mental equilibrium? M Vasudevan, S Mehrolia, S Alagarsamy, AK Balachandran Elsevier Science, 2021 | 12 | 2021 |
| Brand awareness of ‘generation y’customers towards doughnut retail outlets in India VMS MVasudevan Journal of Business and Retail Management Research 11 (4), 2017 | 12 | 2017 |
| Moderation of income and age on customer purchase intention of green cosmetics in Bangalore SV Krishna Kishore, P Kiran, J Banerjee, M Vasudevan Achieving $5 Trillion Economy of India: Proceedings of 11th Annual …, 2022 | 5 | 2022 |
| WITHDRAWN: An empirical observation of factors leading to subscription of EdTech services P Kiran, SVK Kishore, J Banerjee, M Vasudevan Materials Today: Proceedings, 2020 | 5 | 2020 |
| Will users continue using banking chatbots? The moderating role of perceived risk S Mehrolia, S Alagarsamy, V Moorthy, S Jeevananda FIIB Business Review, 23197145231169900, 2023 | 4 | 2023 |
| Investigating the impact of emotional contagion on customer attitude, trust and brand engagement: a social commerce perspective V Moorthy, P Kiran, J Banerjee, KK SV International Journal of Electronic Commerce Studies 13 (3), 99-118, 2022 | 4 | 2022 |
| The use of self-protective measures to prevent COVID-19 spread: an application of the health belief model V Moorthy, S Alagarsamy, S Mehrolia, S Jeevananda Psychology, Health & Medicine 28 (10), 2977-2992, 2023 | 3 | 2023 |
| Battle fatigue of Covid 19 warriors–Heal the healers M Vasudevan, S Mehrolia, S Alagarsamy Journal of Affective Disorders 294, 477, 2021 | 3 | 2021 |
| MARKETING MIX: A REVIEW ON THE ‘P’S OF MARKETING DVMS m.vasudevan INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT 3 (09), 37-39, 2013 | 3 | 2013 |
| Visual encoding of nudge influencers and exploring their effect on sustainable consumption among children J Banerjee, V Moorthy, P Kiran, SVK Kishore, E Ekiz, R Chatterjee Cleaner and Responsible Consumption 9, 100111, 2023 | 2 | 2023 |
| Post pandemic school reluctance–Do children require attention, support, and intervention? J Banerjee, M Vasudevan, KK SV, P Kiran Asian Journal of Psychiatry 67, 102940, 2022 | 2 | 2022 |
| Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands AS Suresh, M Vasudevan, S VINOD Journal of Distribution Science 19 (1), 105-113, 2021 | 2 | 2021 |
| The Mediating effect of brand equity on the relationship between social media marketing and consumer response JB VASUDEVAN M, PRABHA KIRAN JOURNAL OF XI'AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY 7 (3), 2020 | 2* | 2020 |
| Investigating the Antecedents of Customer Citizenship Behaviour. JB VASUDEVAN M, PRABHA KIRAN Adalya Journal 8 (10), 178-184, 2019 | 2* | 2019 |
| Impact of promotional strategies of hypermarkets M Vasudevan, VM Senthilkumar Asian Journal of Management 8 (3), 531-534, 2017 | 2 | 2017 |
| Customer Perception on out of Home Advertisements M Vasudevan, VM Kumar Asian Journal of Research in Business Economics and Management 7 (5), 53-58, 2017 | 1 | 2017 |
| Can bot be my mental health therapist?-A pandemic panorama. M Vasudevan, S Alagarsamy, S Mehrolia, S Jeevananda Journal of Psychiatric Research 134, 30-31, 2020 | | 2020 |
| Influence Of Antecedents Of Restaurant Authenticity On Customer Perception Towards Ethnic Restaurants KKSV Vasudevan M, Prabha Kiran, Jayanta Banerjee International Journal of Advanced Science and Technology 29 (11), 682-689, 2020 | | 2020 |
| A STUDY ON THE CUSTOMER SATISFACTION TOWARDS THE RETAIL MARKETING MIX OFFERED BY THE SELECT ORGANISED MULTI BRAND RETAIL OUTLETS WITH SPECIAL REFERENCE TO COIMBATORE CITY MVDVMS Kumar ** INTERNATIONAL JOURNAL OF MANAGEMENT, IT AND ENGINEERING 4 (11), 80, 2014 | | 2014 |
| Retail Marketing Mix and Purchase Behaviour of Customers in Hypermarkets M Vasudevan Coimbatore, 0 | | |
Dr. Prabha KiranHead of the Department, Management and Marketing, Westminster International University in TashkentVerified email at wiut.uz
