| The influence of halal awareness, halal certification, and personal societal perception toward purchase intention: a study of instant noodle consumption of college student in … ANH Hudrasyah Journal of Business and Management 6, 21-31, 2017 | 129 | 2017 |
| Evaluasi pemanfaatan media sosial sebagai sarana knowledge sharing S Assegaff Jurnal Manajemen Teknologi 16 (3), 271-293, 2017 | 77* | 2017 |
| The impact of celebrity and non-celebrity endorser credibility in the advertisement on attitude towards advertisement, attitude towards brand, and purchase intention S Tanjung, H Hudrasyah International Conference on Ethics of Business, Economics, and Social …, 2016 | 51 | 2016 |
| The Influence of Service Quality Dimensions on Customer Loyalty in PT JNE North Bandung Area FSA Quddus, H Hudrasyah Journal of Business and Management 3 (5), 2014 | 44 | 2014 |
| 7Ps of green marketing as factors influencing willingness to buy towards environmentally friendly beauty products H Larashati, H Hudrasyah, N Chandra Proceedings of International Conference on Business Management & IS 1 (1 …, 2012 | 35 | 2012 |
| Factors that influence customer's intentions to revisit cafe: Case study of Siete Cafe in Bandung YEB Cibro, H Hudrasyah Journal of Business and Management 6 (2), 2017 | 31 | 2017 |
| Factors influencing the intention to purchase and actual purchase behavior of organic food A Humaira, H Hudrasyah Journal of Business and Management 5 (4), 2016 | 27 | 2016 |
| The Effect of Electronic Word-Of-Mouth on Customer Purchase Intention (Case Study: Bandung Culinary Instagram Account) CD Rizqia, H Hudrasyah International Journal of Humanities and Management Sciences 3 (3), 155-160, 2015 | 23 | 2015 |
| Measuring effectiveness of marketing communication using AISAS ARCAS model L Amaly, H Hudrasyah Journal of business and management 1 (5), 352-364, 2012 | 21 | 2012 |
| Factors influencing product purchase intention in TikTok live streaming shopping F Ahmadi, H Hudrasyah International Journal of Accounting, Finance and Business (IJAFB) 7 (43 …, 2022 | 15 | 2022 |
| Consumer Decision Journey on Choosing Third Wave Coffee Shop in Bandung FE Putranto, H Hudrasyah Journal of Business and Management 6 (1), 2017 | 15 | 2017 |
| Marketing Strategy for Game Developer Based on Micro and Macro Environment in Indonesia H Hudrasyah, N Briantono, I Fatima, RA Rahadi Journal of Global Business and Social Entrepreneurship (GBSE) 5 (14), 78-92, 2019 | 12 | 2019 |
| Degree of awareness, food safety, and health consciousness; the impact on confidence towards MUI’S halal logo (the evidence from Bandung) A Mahiranissa, H Hudrasyah Journal of Business Management 4 (4), 476-483, 2015 | 12 | 2015 |
| Analysis of Movies Product Placement and its Effect Toward The Audiences (Case Study: Ayat-Ayat cinta, Perahu kertas, Habibie & Ainun) T Subianti, H Hudrasyah Journal of Business and Management 2 (2), 2013 | 11 | 2013 |
| The Influence of Company Performance Toward Stock Price of PT XL Axiata Tbk From 2008 to 2014 HI Abditama, SM Damayanti Journal of Business and Management 4 (4), 2015 | 10 | 2015 |
| E-Catalogue Attractiveness study to increase suppliers participation H Hudrasyah, M Yusuf, C Nugraha, I Fatima, RA Rahadi, C Nugraha International Journal of Accounting, Finance and Business 4 (20), 14-31, 2019 | 7 | 2019 |
| The Effect of Conventional Customer Habit: Touch, Sight, Smell on Online Written Batik Fabric K Apriliani, H Hudrasyah International Journal of Business and Economic Affairs 3 (5), 2018 | 6 | 2018 |
| Media Indonesia Marketing Strategy to Incrase Their Gen Y Readers A Asril, H Hudrasyah Indonesian Journal of Business Administration 2 (8), 68634, 2013 | 6 | 2013 |
| Comparative analysis of skippable and non-skippable pre-roll advertising on YouTube in Bandung TA Handayani, H Hudrasyah Journal of Business and Management 4 (6), 694-701, 2015 | 5* | 2015 |
| Integrated marketing communication to enhance active user of internet banking service: case study bank XYZ L Prawitasari, H Hudrasyah Indonesian Journal of Business Administration 1 (3), 66931, 2012 | 5 | 2012 |
