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François A. Carrillat
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A meta-analysis of the relationship between market orientation and business performance: evidence from five continents
CR Cano, FA Carrillat, F Jaramillo
International Journal of research in Marketing 21 (2), 179-200, 2004
11832004
The validity of the SERVQUAL and SERVPERF scales: A meta‐analytic view of 17 years of research across five continents
FA Carrillat, F Jaramillo, JP Mulki
International Journal of Service Industry Management 18 (5), 472-490, 2007
7512007
Examining the impact of service quality: a meta-analysis of empirical evidence
FA Carrillat, F Jaramillo, JP Mulki
Journal of Marketing Theory and Practice 17 (2), 95-110, 2009
3132009
Market-driving organizations: A framework
FA Carrillat, F Jaramillo, WB Locander
Academy of Marketing Science Review 5 (1), 1-14, 2004
2262004
Investigating sponsorship effectiveness: Do less familiar brands have an advantage over more familiar brands in single and multiple sponsorship arrangements?
FA Carrillat, BA Lafferty, EG Harris
Journal of Brand Management 13, 50-64, 2005
1722005
For better, for worse?: What to do when celebrity endorsements go bad
FA Carrillat, A D'astous, J Lazure
Journal of Advertising Research 53 (1), 15-30, 2013
1362013
Fortuitous brand image transfer
FA Carrillat, EG Harris, BA Lafferty
Journal of Advertising 39 (2), 109-124, 2010
1202010
Guilty by association: The perils of celebrity endorsement for endorsed brands and their direct competitors
FA Carrillat, A d'Astous, H Christianis
Psychology & Marketing 31 (11), 1024-1039, 2014
1172014
The sponsorship‐advertising interface: is less better for sponsors?
FA Carrillat, A d'Astous
European Journal of Marketing 46 (3/4), 562-574, 2012
1122012
The influence of social norms on consumer behavior: A meta-analysis
V Melnyk, FA Carrillat, V Melnyk
Journal of Marketing 86 (3), 98-120, 2022
1092022
A meta-analytic comparison of managerial ratings and self-evaluations
F Jaramillo, FA Carrillat, WB Locander
Journal of Personal Selling & Sales Management 25 (4), 315-328, 2005
932005
The celebrity capital life cycle: A framework for future research directions on celebrity endorsement
FA Carrillat, J Ilicic
Journal of Advertising 48 (1), 61-71, 2019
922019
Leveraging social media to enhance recruitment effectiveness: a Facebook experiment
FA Carrillat, A d’Astous, EM Grégoire
Internet Research 24 (4), 474-495, 2014
802014
Which sport sponsorships most impact sponsor CSR image?
C Plewa, FA Carrillat, M Mazodier, PG Quester
European Journal of Marketing 50 (5/6), 796-815, 2016
762016
Debates and assumptions about motion picture performance: A meta-analysis
FA Carrillat, R Legoux, AL Hadida
Journal of the Academy of Marketing Science 46, 273-299, 2018
662018
Belk’s (1988)“Possessions and the extended self” revisited
D Ladik, F Carrillat, M Tadajewski
Journal of Historical Research in Marketing 7 (2), 184-207, 2015
602015
Are maximizers blind to the future? When today’s best does not make for a better tomorrow
A Besharat, DM Ladik, FA Carrillat
Marketing Letters 25, 77-91, 2014
602014
Starting to solve the method puzzle in salesperson self-report evaluations
F Jaramillo, FA Carrillat, WB Locander
Journal of Personal Selling & Sales Management 23 (4), 369-377, 2003
582003
Brand stereotyping and image transfer in concurrent sponsorships
FA Carrillat, PJ Solomon, A d'Astous
Journal of Advertising 44 (4), 300-314, 2015
492015
Celebrity endorsement in the world of luxury fashion–when controversy can be beneficial
FA Carrillat, AM O’Rourke, C Plourde
Journal of marketing management 35 (13-14), 1193-1213, 2019
482019
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