‪Nitish Arora‬ - ‪Google Scholar‬

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Co-authors

gaurav katochjiit noidaVerified email at mail.jiit.ac.in
Dr. Ajit BansalProfessor, Chitkara University, Punjab, IndiaVerified email at chitkara.edu.in

Nitish Arora

Nitish Arora

Assistant Professor Marketing, Chitkara University

Verified email at chitkara.edu.in

Marketing Retail Rural Marketing Digital Marketing


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Big data analytics in the Indian banking sector: An empirical study A Bansal, G Katoch, N Arora, A Sharma, RC Bhadula, S Agarwal 2022 2nd International Conference on Advance Computing and Innovative …, 2022	12	2022
Unleashing the Metaverse Potential: Role of NFTs and Cryptocurrencies in Retail N Arora, T Jindal Adoption of NFTs and Cryptocurrency in Marketing, 189-199, 2024		2024
Profiling the rural retail: An empirical study in the mountainous state of India SK Nitish Arora International Journal of Psychosocial Rehabilitation 24 (2), 4684-4693, 2020		2020
An empirical investigation of Brand Awareness and Preference of Rural Consumers in Himachal Pradesh towards Shampoo NA Sarvesh Kumar https://old.rrjournals.com/conference-proceeding/an-empirical-investigation …, 2018		2018

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