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Salvador Del Barrio-García (ORCID: 0000-0002-6144-0240)
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Consumer ethnocentrism measurement‐An assessment of the reliability and validity of the CETSCALE in Spain
T Luque‐Martínez, JA Ibáñez‐Zapata, S del Barrio‐García
European Journal of marketing 34 (11/12), 1353-1374, 2000
3702000
Análisis de ecuaciones estructurales
TL Martínez, S del Barrio García
Técnicas de análisis de datos en investigación de mercados, 489-557, 2000
2902000
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects
L Porcu, S Del Barrio-García, PJ Kitchen
Comunicación y Sociedad 25 (1), 313-348, 2012
2542012
Promoción comercial: un enfoque integrado
JE Bigné
2502003
Modeling a city’s image: The case of Granada
T Luque-Martínez, S Del Barrio-García, JÁ Ibáñez-Zapata, MÁR Molina
Cities 24 (5), 335-352, 2007
2252007
A review of restaurant research in the last two decades: A bibliometric analysis
ME Rodríguez-López, JM Alcántara-Pilar, S Del Barrio-García, ...
International Journal of Hospitality Management 87, 102387, 2020
1482020
Measuring Integrated Marketing Communication by Taking a Broad Organisational Approach: the Firm-Wide IMC Scale
L Porcu, S Del Barrio-García, P Kitchen
European Journal of Marketing 51 (3), 692-718, 2017
1412017
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach
F Munoz-Leiva, L Porcu, S Barrio-García
International Journal of Advertising 34 (4), 678-701, 2015
1272015
Personal learning environments acceptance model: The role of need for cognition, e-learning satisfaction and students' perceptions
S del Barrio-García, JL Arquero, E Romero-Frías
Journal of Educational Technology & Society 18 (3), 129-141, 2015
1162015
Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension
S Del Barrio-García, MB Prados-Peña
Journal of Destination Marketing & Management 13 (September), 10-23, 2019
1102019
A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
Á Rojas-Lamorena, S Del Barrio-García, JM Alcántara-Pilar
Journal of Business Research 139 (February), 1067-1083, 2022
1092022
The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations
JM Alcántara-Pilar, FJ Blanco-Encomienda, A Tanja, S Del Barrio-García
Journal of Destination Marketing & Management 9 (September), 20-35, 2018
992018
Analyzing the Influence of Firm-Wide Integrated Marketing Communications on Market Performance in the Hospitality Industry
L Porcu, S Del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
International Journal of Hospitality Management 80 (July), 13-24, 2019
922019
Modelling university image: The teaching staff viewpoint
T Luque-Martínez, S Del Barrio-García
Public Relations Review 35 (3), 325-327, 2009
912009
Online airline ticket purchasing: Influence of online sales promotion type and Internet experience
E Crespo-Almendros, S Del Barrio-García
Journal of Air Transport Management 53, 23-34, 2016
842016
Estrategias y técnicas de comunicación: Una visión integrada en el marketing
IR Ardura
Editorial UOC, 2011
842011
Determinants of Satisfaction with Holidays and Hospitality in Rural Tourism in Spain The Moderating Effect of Tourists’ Previous Experience
DM Frías-Jamilena, S Del Barrio-García, L López-Moreno
Cornell Hospitality Quarterly 54 (3), 294-307, 2013
742013
Modelling consumer response to differing levels of comparative advertising
S del Barrio‐García, T Luque‐Martínez
European Journal of Marketing 37 (1/2), 256-274, 2003
742003
Destination brand equity-formation: positioning by tourism type and message consistency
M Rodríguez-Molina, S Frías-Jamilena, D.M., Del Barrio-García, ...
Journal of Destination Marketing & Management 12 (June), 114-124, 2019
732019
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
L Porcu, S Del Barrio-García, P Kitchen, M y Tourky
Journal of Business Research 119, 435-443, 2020
682020
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Articles 1–20