| The impact of digital transformation on the retailing value chain W Reinartz, N Wiegand, M Imschloss International Journal of Research in Marketing 36 (3), 350-366, 2019 | 589 | 2019 |
| Does it pay to be real? Understanding authenticity in TV advertising M Becker, N Wiegand, WJ Reinartz Journal of Marketing 83 (1), 24-50, 2019 | 199 | 2019 |
| The Platformization of Brands JRK Wichmann, N Wiegand, WJ Reinartz Journal of Marketing 86 (1), 109-131, 2022 | 70 | 2022 |
| Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations M Steiner, N Wiegand, A Eggert, K Backhaus International Journal of Research in Marketing 33 (2), 276-296, 2016 | 49 | 2016 |
| Preisdifferenzierung und-dispersion im Handel W Reinartz, J Haucap, N Wiegand, M Hunold ausgewählte Schriften der IFH-Förderer 6, 2017 | 16 | 2017 |
| Price differentiation and dispersion in retailing WJ Reinartz, J Haucap, N Wiegand, M Hunold Selected Publications of the IFH Sponsors 6, 2017 | 12 | 2017 |
| The Rise of Digital (Retail) Platforms W Reinartz, N Wiegand, JRK Wichmann Selected Publications of the IFH Sponsors 9, 2019 | 11 | 2019 |
| Platform adoption in network markets: Selecting beneficial partners to achieve market dominance N Wiegand, S Witt, M Steiner, K Backhaus International Journal of Innovation Management 19 (02), 1550028, 2015 | 11 | 2015 |
| Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations N Wiegand, M Imschloss Journal of Interactive Marketing 56 (4), 18-40, 2021 | 9 | 2021 |
| The Managerial Relevance of Marketing Science: Properties and Genesis N Schauerte, M Becker, M Imschloss, JRK Wichmann, WJ Reinartz International Journal of Research in Marketing, 2023 | 5* | 2023 |
| Software Multihoming to Distal Markets: Evidence of Cannibalization and Complementarity in the Video Game Console Industry N Wiegand, Y Peers, A Bleier Journal of the Academy of Marketing Science 51, 393-417, 2023 | 4 | 2023 |
| Building Your Own Brand Platform J Wichmann, N Wiegand, WJ Reinartz Harvard Business Review 100 (5), 47-53, 2022 | 4 | 2022 |
| The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose W Reinartz, N Wiegand NIM Marketing Intelligence Review 11 (1), 30-35, 2019 | 4 | 2019 |
| When customers are—and aren’t—OK with personalized prices J Haucap, W Reinartz, N Wiegand Harvard Business Review, 2018 | 4 | 2018 |
| Auftragsfinanzierung und Financial Engineering K Backhaus, PA Brüne, N Wiegand Auftrags-und Projektmanagement: Mastering Business Markets, 137-172, 2013 | 3 | 2013 |
| Die Grenzen der Preisdifferenzierung WJ Reinartz, N Wiegand, J Haucap Markenartikel 2018 (4), 100-103, 2018 | 2 | 2018 |
| Das Ende der Werbekampagne [The end of the advertising campaign] N Wiegand, W Reinartz, J Sprigg Harvard Business Manager 40 (1), 67-73, 2018 | 2 | 2018 |
| The Cold Start Problem in Nascent AI Strategy: Kickstarting Data Network Effects A Vomberg, N Schauerte, S Krakowski, M Gijsenberg, CI Bogusz, A Bleier Journal of Business Research, 2023 | 1 | 2023 |
| Leveraging B2B Field Service Technicians as a “Second Sales Force”: How Service Situations Affect Selling Activity and Success M Berkmann, M Eisenbeiss, WJ Reinartz, N Schauerte Journal of the Academy of Marketing Science, 2023 | 1 | 2023 |
| What Are Fair Prices? [Was sind faire Preise?] J Haucap, WJ Reinartz, N Wiegand Harvard Business Manager 40 (11), 30-33, 2018 | 1* | 2018 |
Werner J. ReinartzProfessor of Marketing, Vice Rector at the Univ. of CologneVerified email at uni-koeln.de
